True behavioral analytics, not just metrics for reporting
Heap is a Pendo alternative that:
Heap is the only behavioral analytics platform powered by automatic data capture. Our platform gives you rich, actionable information about what people do in your product, and the contextual knowledge for making intelligent product decisions.
This is in contrast to tools like Pendo, which offer limited data, gaps in your knowledge, and zero ability to push behavioral analysis into your data warehouse.
Bundles of features are great, but not if you can’t get the information you need to use them.
Unlike Pendo, Heap captures the contextual information around any event, giving you actual user behavior. Capturing an event? Pendo can show you that 100 people clicked a button. Only Heap can tell you which pages people were on which they clicked, the color of the button, the target text on the click, the actions users took before and after clicking, the users’ titles, what other actions users who click that button tend to take, and more.
This is the power of behavioral analytics. Unlike simple click rates, contextual information like this gives you actionable insight about your product.
Tracking user behavior is useful only if the data tells you what behaviors mean for your business. Pendo may tell you that X number of people took an action, but that data isn’t meaningful if you can’t tell how many of them converted. Or how many activated. Or if that action predicts retention.
Only Heap gives you the power to compare user groups and measure the difference between them. Did people who took a specific action in your product convert more than those who didn’t take that action? Do they use your product more frequently? Are they more likely to stick around? Are they more likely to take other key actions? And so on.
Heap lets you easily track comparisons like this, and use the information to improve your business. Tools like Pendo aren’t designed to give you this information.