Segments: behavior-driven user cohorts
Create user cohorts based on real actions taken on your site or app. Understand how different users navigate your digital experience, personalize communications, and bring third-party data into Heap to build user segments that accurately incorporate the full customer journey.
![Heap Segments: behavior-driven user cohorts](https://images.ctfassets.net/jicu8fwm4fvs/1OEffKD5psF7isxTgTTbqa/70757f51cf307412439e373e19c9920a/platform-segments-hero.png?q=60&fm=png)