How Heap works

Heap collects all the data on your customers — automatically. What they click. Where they go. What they do, even when you’re not looking. All without the need for engineers

With Heap’s Visual Labeling, anyone on your team (and across your company) can quickly access the data they need, organize it with flexibility, and leverage it to build a powerful digital experience.

Heap’s built-in governance tools ensure that the data from every event fits into a data structure — from the moment it’s collected. As your events change, the data structure automatically adapts without losing a beat.

The first-ever quantitative measurement of user friction, Heap’s Effort Analysis tool automatically shows you which parts of your site are giving users the most trouble, and why.