How Heap works

A video guide to our digital insights platform

Episode 1: Autocapture

Heap collects all the data on your customers — automatically. What they click. Where they go. What they do, even when you’re not looking. All without the need for engineers

Episode 2: Visual labeling

With Heap’s Visual Labeling, anyone on your team (and across your company) can quickly access the data they need, organize it with flexibility, and leverage it to build a powerful digital experience.

Episode 3: Data Governance

Heap’s built-in governance tools ensure that the data from every event fits into a data structure — from the moment it’s collected. As your events change, the data structure automatically adapts without losing a beat.

Episode 4: Effort Analysis

The first-ever quantitative measurement of user friction, Heap’s Effort Analysis tool automatically shows you which parts of your site are giving users the most trouble, and why.

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