Enrichment: supercharge your data
Enrich user, account, and event properties with rich detail from your internal and third-party systems to deepen your understanding of the customer journey.
Context for real insights
Understand what makes your customers tick, from individual users to large accounts.
Enrich your dataset
Use APIs to create unique identities for your users across multiple sessions, add product data to purchase events, and build account-based data models for group-by analysis.
Track purchase patterns across platforms and browsers to get a holistic picture of product usage.
Send server-side purchase data such as when the payment was processed, what was purchased, and more.
Add additional user properties to an event, including region, age, and feature usage.
Add insights with Snapshots
Inject metadata to Autocaptured events to collect important user actions like form fills, browser dimensions, and check-out prices — all without writing a single line of code.
Grab text from any element in your experience and add it as an event property.
Capture form-fill data like name, title, and phone number, and add them to a form submission event.
Use custom javascript to grab any data you want and attach it to an event.
A complete dataset for digital insights
Customize your data model for your needs
Build a robust data model that matches the complexity of your business.
Understand everything customers do
Pull data sources together to see how user behavior affects other parts of the business.
Attach metadata to anything
Javascript functions, browser data, visually attached to any event of your choosing.
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Heap’s Snapshots is a super tool. We use it to trigger a number of key events that push data to our support tools, CRM, and CS platform, all without any engineering time. This is a big ROI win for us.
Principal Data Scientist
Getting started is easy
Interested in a demo of Heap’s Product Analytics platform?
We’d love to chat with you!