Enrich user, account, and event properties with rich detail from your internal and third-party systems to deepen your understanding of the customer journey.
Understand what makes your customers tick, from individual users to large accounts.
Enrich your dataset
Use APIs to create unique identities for your users across multiple sessions, add product data to purchase events, and build account-based data models for group-by analysis.
Track purchase patterns across platforms and browsers to get a holistic picture of product usage.
Send server-side purchase data such as when the payment was processed, what was purchased, and more.
Add additional user properties to an event, including region, age, and feature usage.
Add insights with Snapshots
Inject metadata to Autocaptured events to collect important user actions like form fills, browser dimensions, and check-out prices — all without writing a single line of code.
Grab text from any element in your experience and add it as an event property.
Capture form-fill data like name, title, and phone number, and add them to a form submission event.
Build a robust data model that matches the complexity of your business.
Pull data sources together to see how user behavior affects other parts of the business.
Interested in a demo of Heap’s Product Analytics platform?
We’d love to chat with you!