User Behavior Analytics

Heap helps product teams work smarter, not harder, with a suite of tools that tells you exactly what your users are doing and why so you can craft more perfect user experiences.

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    Put yourself in your users’ shoes

    What if you could know exactly what your users want to accomplish in your product and what they do to get there? You’d stop wasting time on unused features and start investing in what matters most.

    Heap automatically gives you a complete view of users’ behavior in your product so you can optimize your roadmap for success.

    Pinpoint friction and reduce churn

    With Heap you can quickly and easily locate every opportunity to improve the user experience. Zero in on where users struggle and optimize your product accordingly to decrease dropoff and boost retention.

    Understand what drives retention

    An in-depth look at the effort or steps needed to complete specific key micro website conversions. Diagram shows drop-off, interactions, time engaged and revisit rate for each step.

    Effort Analysis

    Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow in your digital experience.

    By combining the number of interactions between each step in the flow, time spent on each step, and the average number of site visits it takes to complete the flow, Effort Analysis helps you prioritize the fixes that will have the biggest impact on your users’ experience.

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    Improve product-market fit

    Increase customer acquisition and retention (and ultimately revenue) by knowing which product features will best meet your customers’ needs. Turn passive customers into your biggest advocates by using behavioral insights to make the right product decisions for the market.


    With Heap, we could see what worked well and what didn’t. Based on this data, we were able to decide which features to focus on, front and center in the new workflow.

    Freshworks, Gireesh Subramanian

    Gireesh Subramaniam

    Director of Product Management

    • A/B testing

      With Heap + Optimizely, you can measure your A/B test’s effect on the entire customer experience.

      Rapidly identify areas for experimentation, evaluate their impact, and generate hypotheses without relying on developer resources.

    • In-app guides

      With Heap + Appcues, you can quickly identify points of friction and send in-app messages to guide users through the product experience.

      Increase adoption and improve time-to-value by guiding users to key features and offering proactive support.

    • Personalization

      Heap Activate automatically integrates user behavioral data with other best-of-breed marketing automation tools so you can immediately act on insights.

      Group users based on their behavior in your product, then use those segments to personalize users’ experiences through targeted campaigns.

    • Account health

      Heap’s Salesforce Connector makes it easy to enrich users and account information in Heap, powering account health analysis and dashboards.

      Segment customers and measure account health using quantifiable and detailed product usage data.