Heap has now expanded the ability to sync segments to Snowflake via Heap Connect.
This newly released functionality allows all accounts with a Snowflake destination to sync their behavioral Heap segments with their data sources inside Snowflake. Users with a Snowflake destination configured will now be able to sync individual or groups of segments to Snowflake via the segments definitions page and individual segments via the Snowflake directory page. With this, users can activate behavioral segments created Heap by using their existing data pipelines and enrich their Heap segments with other data sources that are only available in their Snowflake data warehouse.