Heap for SaaS: real insights for real business results

The best SaaS companies in the world rely on behavioral insights to drive product strategy and execution.

Heap helps product, marketing, and customer success teams understand their users, prioritize their roadmap, and drive development cycles to accelerate growth.


Deliver an unforgettable user experience

The Heap Digital Insights Platform is comprised of three integrated layers to power insights generation that fuels business success. Built on top of a complete and trusted Data Foundation, the Insights layer powered by Heap Illuminate mines customer data and reveals hidden friction and optimization opportunities. The Actions layer provides direct integrations to third party systems to automate customer engagement as well as downstream analysis in the cloud data warehouse of your choice.

With Heap’s Digital Insights Platform, you can answer questions like:

  • What features are most used in my product?

  • What user behaviors indicate likelihood to convert from free to paid?

  • Which cohorts of users churn the fastest and how can I keep them longer?

Splash Logo

Within minutes of getting into Heap, we answered questions we had struggled to even approach with other analytics platforms.

Splash, Mike Siegel

Mike Siegel

Senior Product Manager

Drive product-led growth through user acquisition, activation, engagement, retention, and expansion

Illustration of Heap Illuminate providing a step suggestion during a site's conversion flow.

Surface the opportunities that matter most, faster than the competition

Moving fast to innovate is the name of the game. But how do you know where to generate the biggest impact? How can you make the case for certain roadmap tradeoffs? Heap Illuminate evaluates every journey every user has ever taken on your site or product to surface the hidden friction points and opportunities that have the greatest impact on your business. Our automated insights tell you where to look to find the most critical product improvements right away


Without Heap, we wouldn’t have been able to understand this was even an issue, or understand the points of significant friction, let alone measure the details of the problem.

Grow, Alan Winters

Alan Winters

VP of Product

Iterate and innovate like never before

Don’t let manual-tracking analytics solutions flatten your growth curve. With Autocapture, all your user data is collected from the moment you add the Heap snippet to your site. And because we built governance tools directly into the platform, all of your data stays clean and trusted from the moment you define your events. The result: better data, smarter decisions, and more agile, data-driven product development.

Workhuman Logo

We love Heap because Autocapture combined with Heap Illuminate gives us every insight we need for agile experimentation.

Jack Canning Headshot

Jack Canning

Senior Director of Digital Analytics & Optimization


Integrations loved by SaaS teams everywhere

Heap automatically integrates user behavioral data with the customer engagement platforms you know and love, including AppCues, Chameleon, Stripe, Salesforce, Marketo, and Iterable, so you can immediately act on the insights you uncover.You can also blend product data with other BI data using Heap’s managed ETL that automatically integrates with your data warehouse.Heap Illuminate also scours this third-party data to ensure that the insights we uncover are based on the complete picture of your users’ journeys.

  • Freshworks Logo

    Freshworks improves feature adoption by 20% with Heap

  • Klaviyo

    Klaviyo unlocks data for their entire organization with Heap

  • Xandr Logo

    Xandr expands its reach with Heap and Appcues

What are you waiting for?

Getting started is easy

Start today and elevate your analytics from reactive reporting to proactive insights.