Analytics solutions are not the same
What to look for when comparing alternatives
Implementation and setup
Easy to implement
Access to complete historical data
Add new behaviors without engineering (Web, iOS, Android)
Track users across devices, platforms, channels
Enrich data with 3rd-party sources (A/B testing, CRM, Email)
Audit, verify, and modify behaviors/events
Automatically surface event anomalies
Automatically merge anonymous and identified behavior
Meets modern security standards
Analysis and Activation
Access to data/reports in real time
Instantly answer new questions
Analyze drivers of retention
Granular insight into user friction
Account-based analysis
Automated ETL
Report on user and event properties
Heap vs alternatives
Heap vs alternatives
See why Heap beats competitors head-to-head
Over 6,000 companies build better products with Heap
Why Casper switched to Heap
Implementing GA was too resource-intensive.
When attempting to understand granular user engagement, it was impossible to get data and answer questions quickly.
Read the Casper success storySatchel's Product Analytics review
We think that Heap is the best analytics tool for a typical early-stage startup.
Satchel wrote an independent SaaS buying guide, doing a full comparison of Heap, Amplitude, and Mixpanel.
Read Satchel's comparison