Compare Heap to its alternatives

Heap vs Google Analytics

Learn why Heap is a better alternative to
Google Analytics, Pendo, Mixpanel, and Amplitude

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Heap vs Google Analytics

Heap vs Google Analytics

While Google Analytics was made to help digital marketers with advertising spend, Heap was built to provide insights into what users actually do in your product – what actions they take, how they convert, what customer segments they come from, and more.

Unlike Google Analytics, Heap enables granular insight into every step of the customer journey, giving product and marketing teams the power to build exceptional digital experiences that convert and retain users.

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Heap vs Mixpanel

Heap vs Mixpanel

Good products are built on a foundation of trustworthy data. Product teams choose Heap over Mixpanel because Heap gives teams complete, flexible product data that’s instantly accessible to everyone in the org.

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Heap vs Pendo

Heap vs Pendo

Heap is the only behavioral analytics platform powered by automatic data capture. Our platform gives you rich, actionable information about what people do in your product, and the contextual knowledge for making intelligent product decisions.

This is in contrast to tools like Pendo, which offer limited data, gaps in your knowledge, and zero ability to push behavioral analysis into your data warehouse. 

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Heap vs Amplitude

Heap vs Amplitude

Good products are built on a foundation of trustworthy data. Product teams choose Heap over Amplitude because Heap gives teams complete, flexible product data that’s instantly accessible to everyone in the org.

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How Heap compares

Implementation and setup
Easy to implement
Heap
Heap
Yes
Google Analytics
No
Mixpanel
No
Pendo
Yes
Amplitude
No
Access to complete historical data
Heap
Heap
Yes
Google Analytics
No
Mixpanel
No
Pendo
Yes
Amplitude
No
Add new behaviors without engineering (Web, iOS, Android)
Heap
Heap
Yes
Google Analytics
No
Mixpanel
No
Pendo
Yes
Amplitude
No
Track users across devices, platforms, channels
Heap
Heap
Yes
Google Analytics
No
Mixpanel
Yes
Pendo
Yes
Amplitude
Yes
Enrich data with 3rd-party sources (A/B testing, CRM, Email)
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
No
Amplitude
Yes
Audit, verify, and modify behaviors/events
Heap
Heap
Yes
Google Analytics
No
Mixpanel
No
Pendo
No
Amplitude
No
Automatically surface event anomalies
Heap
Heap
Yes
Google Analytics
No
Mixpanel
Yes
Pendo
No
Amplitude
Yes
Automatically merge anonymous and identified behavior
Heap
Heap
Yes
Google Analytics
No
Mixpanel
Yes
Pendo
No
Amplitude
Yes
Meets modern security standards
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
Yes
Amplitude
Yes
Analysis and Activation
Access to data/reports in real time
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
No
Amplitude
Yes
Instantly answer new questions
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
No
Amplitude
Yes
Analyze drivers of retention
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
No
Amplitude
No
Granular insight into user friction
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
No
Amplitude
No
Account-based analysis
Heap
Heap
Yes
Google Analytics
No
Mixpanel
Yes
Pendo
Yes
Amplitude
Yes
Automated ETL
Heap
Heap
Yes
Google Analytics
No
Mixpanel
No
Pendo
No
Amplitude
Yes
Report on user and event properties
Heap
Heap
Yes
Google Analytics
Limited
Mixpanel
Yes
Pendo
No
Amplitude
Yes

Over 6,000 companies build better products with Heap

Why Casper switched to Heap

Data team quickly recognized that manually implementing Google Analytics tagging was too engineering resource-intensive.

At first, the team turned to tools like Google Analytics, which helped monitor high-level session and pageview data. When attempting to understand more granular user engagement, the Data team quickly recognized that manually implementing analytics was too engineering resource-intensive, which made it impossible to get data and answer questions quickly.

Read the Casper success story

Satchel's Product Analytics review

Satchel
We found that defining events in code while having auto-track as a safety net is a near-ideal setup for an early stage startup. We recommend Heap, because it is the only major analytics tool that offers this capability.

The folks at Satchel write independent SaaS buying guides. They try to identify the best-of-category tool for a typical early-stage startup based on rigorous, hands-on testing and standardized assessments. They did a full comparison of Heap, Amplitude, and Mixpanel.

Read Satchel's full comparison

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