Heap vs Google Analytics
Heap vs Google Analytics
While Google Analytics was made to help digital marketers with advertising spend, Heap was built to provide insights into what users actually do in your product – what actions they take, how they convert, what customer segments they come from, and more.
Unlike Google Analytics, Heap enables granular insight into every step of the customer journey, giving product and marketing teams the power to build exceptional digital experiences that convert and retain users.
Heap vs Pendo
Heap vs Pendo
Heap is the only behavioral analytics platform powered by automatic data capture. Our platform gives you rich, actionable information about what people do in your product, and the contextual knowledge for making intelligent product decisions.
This is in contrast to tools like Pendo, which offer limited data, gaps in your knowledge, and zero ability to push behavioral analysis into your data warehouse.
How Heap compares
Over 6,000 companies build better products with Heap
Why Casper switched to Heap
Data team quickly recognized that manually implementing Google Analytics tagging was too engineering resource-intensive.
At first, the team turned to tools like Google Analytics, which helped monitor high-level session and pageview data. When attempting to understand more granular user engagement, the Data team quickly recognized that manually implementing analytics was too engineering resource-intensive, which made it impossible to get data and answer questions quickly.
Read the Casper success storySatchel's Product Analytics review
We found that defining events in code while having auto-track as a safety net is a near-ideal setup for an early stage startup. We recommend Heap, because it is the only major analytics tool that offers this capability.
The folks at Satchel write independent SaaS buying guides. They try to identify the best-of-category tool for a typical early-stage startup based on rigorous, hands-on testing and standardized assessments. They did a full comparison of Heap, Amplitude, and Mixpanel.
Read Satchel's full comparison