Analytics solutions are not the same
What to look for when comparing alternatives





Implementation and setup
Easy to implement





Access to complete historical data





Add new behaviors without engineering (Web, iOS, Android)





Track users across devices, platforms, channels





Enrich data with 3rd-party sources (A/B testing, CRM, Email)





Audit, verify, and modify behaviors/events





Automatically surface event anomalies





Automatically merge anonymous and identified behavior





Meets modern security standards





Analysis and Activation
Access to data/reports in real time





Instantly answer new questions





Analyze drivers of retention





Granular insight into user friction





Account-based analysis





Automated ETL





Report on user and event properties





Heap vs alternatives
Heap vs alternatives
See why Heap beats competitors head-to-head
Over 6,000 companies build better products with Heap






Why Casper switched to Heap

Implementing GA was too resource-intensive.
When attempting to understand granular user engagement, it was impossible to get data and answer questions quickly.
Read the Casper success storySatchel comparison of Analytics platforms
We recommend Heap, because it is the only major analytics tool that offers this auto-track capability, especially for SaaS products and websites with rapidly-changing features and limited engineering resources.
Satchel wrote an independent SaaS buying guide, doing a full comparison of Heap, Amplitude, and Mixpanel.
Download our Satchel summary here