How Heap compares

Learn why Heap is a superior alternative to
Google Analytics, Pendo, Mixpanel, and Amplitude

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Analytics solutions are not the same

What to look for when comparing alternatives

 

 

Implementation and setup
Easy to implement
Heap
Heap
Yes
Google Analytics
No
Mixpanel
No
Pendo
Yes
Amplitude
No
Access to complete historical data
Heap
Heap
Yes
Google Analytics
No
Mixpanel
No
Pendo
Yes
Amplitude
No
Add new behaviors without engineering (Web, iOS, Android)
Heap
Heap
Yes
Google Analytics
No
Mixpanel
No
Pendo
Yes
Amplitude
No
Track users across devices, platforms, channels
Heap
Heap
Yes
Google Analytics
No
Mixpanel
Yes
Pendo
Yes
Amplitude
Yes
Enrich data with 3rd-party sources (A/B testing, CRM, Email)
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
No
Amplitude
Yes
Audit, verify, and modify behaviors/events
Heap
Heap
Yes
Google Analytics
No
Mixpanel
No
Pendo
No
Amplitude
No
Automatically surface event anomalies
Heap
Heap
Yes
Google Analytics
No
Mixpanel
Yes
Pendo
No
Amplitude
Yes
Automatically merge anonymous and identified behavior
Heap
Heap
Yes
Google Analytics
No
Mixpanel
Yes
Pendo
No
Amplitude
Yes
Meets modern security standards
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
Yes
Amplitude
Yes
Analysis and Activation
Access to data/reports in real time
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
No
Amplitude
Yes
Instantly answer new questions
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
No
Amplitude
Yes
Analyze drivers of retention
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
No
Amplitude
No
Granular insight into user friction
Heap
Heap
Yes
Google Analytics
Yes
Mixpanel
Yes
Pendo
No
Amplitude
No
Account-based analysis
Heap
Heap
Yes
Google Analytics
No
Mixpanel
Yes
Pendo
Yes
Amplitude
Yes
Automated ETL
Heap
Heap
Yes
Google Analytics
No
Mixpanel
No
Pendo
No
Amplitude
Yes
Report on user and event properties
Heap
Heap
Yes
Google Analytics
Limited
Mixpanel
Yes
Pendo
No
Amplitude
Yes

Heap vs alternatives

Heap vs alternatives

See why Heap beats competitors head-to-head

Heap vs Google Analytics

Understand user behavior, not marketing spend.

Read full comparison

Heap vs Mixpanel

Your data should be reliable and complete.

Read full comparison

Heap vs Pendo

True behavioral analytics, not just metrics for reporting.

Read full comparison

Heap vs Amplitude

Easy and flexible vs. brittle and difficult.

Read full comparison

Over 6,000 companies build better products with Heap

Why Casper switched to Heap

Implementing GA was too resource-intensive.

When attempting to understand granular user engagement, it was impossible to get data and answer questions quickly.

Read the Casper success story

Satchel's Product Analytics review

We think that Heap is the best analytics tool for a typical early-stage startup.

Satchel wrote an independent SaaS buying guide, doing a full comparison of Heap, Amplitude, and Mixpanel.

Read Satchel's comparison

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