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HEAP VS GOOGLE ANALYTICS

Heap vs Google Analytics

Heap is a Google Analytics alternative that:

  • Was built to understand user behavior, not just marketing spend
  • Goes beyond GA’s session and pageview count metrics
  • Automatically captures clicks, field changes, and form submissions
  • Delivers a complete, cross-device view of your users

UNDERSTAND USER BEHAVIOR

Built to understand user behavior, not marketing spend

While Google Analytics was made to help digital marketers with advertising spend, Heap was built to provide insights into what users actually do in your product – what actions they take, how they convert, what customer segments they come from, and more.

Unlike Google Analytics, Heap enables granular insight into every step of the customer journey, giving product and marketing teams the power to build exceptional digital experiences that convert and retain users.

ROBUST ANALYSIS

AUTOCAPTURE

Buttons, drop-downs, and forms – out of the box

While Google Analytics only tracks sessions and pageviews, Heap automatically captures clicks, field changes, and form submissions, even as you make updates and add new features.

Heap enables a complete view of user engagement, letting you understand feature usage and user friction without endless engineering effort.

USER ANALYTICS

A complete view of your users

The modern user journey takes place across multiple visits, devices, and platforms. Unfortunately, Google Analytics only partially combines anonymous and identified user behavior, and can’t combine cross-device behaviors longer than 90 days apart.

Heap doesn’t have these limitations. With Heap, you can follow customer journeys of any length and complexity, optimizing retention and conversion no matter what devices or platforms your customers use, or when they used them.

WHY CASPER SWITCHED TO HEAP

Implementing GA was too resource-intensive.

When attempting to understand granular user engagement, it was impossible to get data and answer questions quickly.

Hundreds of companies have switched from Google Analytics to Heap

Getting started is easy!

Interested in a demo of Heap’s Product Analytics platform?