Heap vs Google Analytics

Heap vs Google Analytics

Heap is a Google Analytics alternative that:

  • Was built to understand user behavior, not just marketing spend
  • Goes beyond GA’s session and pageview count metrics
  • Automatically captures clicks, field
    changes, and form submissions
  • Delivers a complete, cross-device
    view of your users
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Built to understand user behavior, not marketing spend

Understand User Behavior

While Google Analytics was made to help digital marketers with advertising spend, Heap was built to provide insights into what users actually do in your product – what actions they take, how they convert, what customer segments they come from, and more.

Unlike Google Analytics, Heap enables granular insight into every step of the customer journey, giving product and marketing teams the power to build exceptional digital experiences that convert and retain users.

Read our eBook on Heap vs GA for Product Teams

Robust analysis, not vanity metrics

Robust Analysis

Slice and dice funnels by user and event properties. Dynamically compare user segments and deeply understand user retention. Account based analysis for B2B companies.

Heap’s reporting tools go beyond the session and pageview counts of Google Analytics, giving you granular insights into customer behavior and letting you see how people behave in your product, not just how many times they’ve been there. 

See why Heap + GA is the perfect combination for Marketing teams

Buttons, drop-downs, and forms – out of the box

Autocapture

While Google Analytics only tracks sessions and pageviews, Heap automatically captures clicks, field changes, and form submissions, even as you make updates and add new features.

Heap enables a complete view of user engagement, letting you understand feature usage and user friction without endless engineering effort.

A complete view of your users

User Analytics

The modern user journey takes place across multiple visits, devices, and platforms. Unfortunately, Google Analytics only partially combines anonymous and identified user behavior, and can’t combine cross-device behaviors longer than 90 days apart.

Heap doesn’t have these limitations. With Heap, you can follow customer journeys of any length and complexity, optimizing retention and conversion no matter what devices or platforms your customers use, or when they used them.

Heap vs Google Analytics for Product Analytics

See how we compare on key features

Implementation and setup
Easy to implement
Heap
Heap
Yes
Google Analytics
No
Access to complete historical data
Heap
Heap
Yes
Google Analytics
No
Add new behaviors without engineering (Web, iOS, Android)
Heap
Heap
Yes
Google Analytics
No
Track users across devices, platforms, channels
Heap
Heap
Yes
Google Analytics
No
Enrich data with 3rd-party sources (A/B testing, CRM, Email)
Heap
Heap
Yes
Google Analytics
Yes
Audit, verify, and modify behaviors/events
Heap
Heap
Yes
Google Analytics
No
Automatically surface event anomalies
Heap
Heap
Yes
Google Analytics
No
Automatically merge anonymous and identified behavior
Heap
Heap
Yes
Google Analytics
No
Meets modern security standards
Heap
Heap
Yes
Google Analytics
Yes
Analysis and Activation
Access to data/reports in real time
Heap
Heap
Yes
Google Analytics
Yes
Instantly answer new questions
Heap
Heap
Yes
Google Analytics
Yes
Analyze drivers of retention
Heap
Heap
Yes
Google Analytics
No
Granular insight into user friction
Heap
Heap
Yes
Google Analytics
No
Account-based analysis
Heap
Heap
Yes
Google Analytics
No
Automated ETL
Heap
Heap
Yes
Google Analytics
No
Report on user and event properties
Heap
Heap
Yes
Google Analytics
Limited

Why Casper switched to Heap

Implementing GA was too resource-intensive.

When attempting to understand granular user engagement, it was impossible to get data and answer questions quickly.

Read the Casper success story

Hundreds of companies have switched from Google Analytics to Heap

Getting started is easy!

Interested in a demo of Heap’s Product Analytics platform?

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