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We're a small team building the analytics engine that powers 6,000 companies and helps them make smarter decisions.

Heap automates away the pain of data. Other analytics tools require you to define events upfront and manually instrument code. Instead, Heap automatically captures everything: clicks, submissions, taps, etc. This lets our users analyze data instantly and retroactively, without writing code.

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Our values

We believe these values will help us create a winning business and a work culture we're proud of. We recognize these values are aspirational. No one at Heap adheres to 100% of these values 100% of the time, but we know this is the direction we need to go in order to achieve our vision.

Help Our Customers Win
Our customers decide our future. Not investors, not competitors, but customers. Thus, we exist to unearth their needs and alleviate their pain. For every decision, we try to answer the question “does this help our customers win?” In fact, we believe this so deeply that it’s core to our product vision. We want to align everyone at every company on their own customers. We can’t sell this vision without living it ourselves.
Emphasize Slope Over Y-Intercept
The most important decisions we make are choosing who we work with. We want teammates with immense potential (slope), not just those with past success (y-intercept). We use a few proxies to predict someone’s growth potential:
- Whether they’re low ego and comfortable with feedback
- Whether they’re hungry and always looking towards the next big thing
- Whether they’re eager to learn and intellectually curious, both in and out of work
Assume Good Intentions
Our collaboration hinges on the Principle of Charity. We interpret the intent behind our teammates’ actions as charitably as we can. If we don’t understand something, we default to curiosity rather than judgment. Assuming good intentions is key to building a work culture we’re proud of. One where we feel trusted, where discussions are guided by truth rather than ego, where problems can be tackled transparently, and where we empower each other.
Prioritize Until It Hurts
We move quickly through ruthless prioritization. We believe in the Pareto principle; that 80% of the results come from 20% of the work. We identify the few things that are highest leverage and over-achieve on them. This means dropping some important and exciting initiatives. This is inevitably painful. But if our non-goals don’t give us heartburn, we’re probably not executing with enough focus.