Heap for eCommerce

The fastest growing digital teams need to be smart and quick to iterate to offer a better shopping experience.

Heap helps teams optimize their shoppers’ journeys through automatic data collection, self-serve analysis, and data science tools that illuminate the customer behaviors that most impact conversion.

Learn about Heap’s integrations

    The Heap Digital Insights Platform is comprised of three integrated layers to power insights generation that fuels business success. Built on top of a complete and trusted Data Foundation, the Insights layer powered by Heap Illuminate mines customer data and reveals hidden friction and optimization opportunities. The Actions layer provides direct integrations to third party systems to automate customer engagement as well as downstream analysis in the cloud data warehouse of your choice.

    Deliver an unforgettable experience

    Build the best shopping experience possible by understanding who’s visiting your website, what they’re doing, and why.

    Heap’s Digital Insights Platform answers questions like:

    • What behaviors drive conversion, repeat purchases, and brand loyalty?

    • Does leaving reviews or reading reviews generate higher order values?

    • Where should you allocate spend based on channels that drive the highest LTV?

    Maximize conversions and increase customer lifetime value, over and over

    Illustration of Heap Illuminate providing a step suggestion during a site's conversion flow.

    Surface the REAL shopping experience

    Reality check: what you think your shoppers are doing is rarely what they’re actually doing.

    Our data science layer scours a complete set of behavioral data to uncover hidden friction points and opportunities that most impact your bottom line.

    Heap Illuminate helps you reduce cart abandonment, increase average order value, and drive brand loyalty and customer retention over time.


    Heap helped us find new patterns in behavior on our site that correlated with higher conversion rates and higher customer value.

    Devon Chulick

    Devon Chulick

    Product Manager

    Your site evolves. No problem.

    With most analytics tools, changes to your website force you to install new tracking code. Not Heap.

    Because we automatically capture all user data from the beginning (including every click, swipe, pageview, and form fill), you’ll always have the data you need.

    Learn more about Autocapture
    Sur La Table Logo

    Now that we have Heap, we have visibility into everything. We’re making constant changes to our merchandising slots, content, design–and with Heap we can keep up.


    Chadwick Radaz



    Insights at your (self-) service

    Don’t let technical tools and long implementation cycles hold your business back.

    Heap’s intuitive user interface and self-service analysis tools empower product managers, eCommerce analysts, and merchandisers to quickly uncover hidden insights — no engineering or BI assistance needed.

    Purple Logo

    Heap not only gives us numbers of clicks and views, but it turns the whole customer journey into a story that we can analyze and use to make decisions for our business.

    Purple, Kalel Cascardi

    Kalel Cascardi

    Data Analyst

    HEAP Shopify Hero Landing Page 767x420 L1R1 @2x

    Put your customer data to work with powerful integrations

    Built-in integrations with Salesforce, Shopify, Marketo, and other best-of-breed tools automatically combine Heap data with purchase data, so you can easily track the full customer journey, from first visit to repeat purchase.

    For teams who blend data, Heap Connect automatically sends organized behavioral data into Snowflake, Redshift, or BigQuery.

    Learn about the Heap + Shopify integration
    • Amway cultivates a data-driven culture using Heap

    • Casper

      Casper increases checkout rates 20% by moving off Google Analytics

    • Huel increases new customer conversions by 30% with Heap

    What are you waiting for?

    Getting started is easy

    Start today and elevate your analytics from reactive reporting to proactive insights.