Product analytics should be reliable and complete, not brittle and difficult
Heap is an Amplitude alternative that offers:
Good products are built on a foundation of trustworthy data. Product teams choose Heap over Amplitude because Heap gives teams complete, flexible product data that’s instantly accessible to everyone in the org.
In a traditional data model like Amplitude’s, collecting data means multiple steps and many stakeholders: you have to decide what events to track, get engineers to add tracking code, set up a tracking spreadsheet, wait for data to roll in, re-instrument tracking when your site changes, and hope that nothing breaks. Even then, there’s no guarantee you’ll get the data you need.
With Heap, there are no holes in your data. You can capture everything and be endlessly flexible in how you examine the data. You get a verifiable, trustworthy data set out of the box, with minimal ongoing maintenance and no need for engineers.
Because tools like Amplitude require manual tracking, using them requires individual PMs to go back and forth with engineers to make sure they’re capturing information on single events that matter. Heap offers a different model.
With Heap, a single PM (or analyst, or anyone) can set up events in Heap and easily give everyone in the org immediate access to the data. Our Data Trust Center lets teams easily control their data, distribute access, and ensure that everything stays reliable, with zero loss of flexibility for end users.
With Heap, teams get control, reliability, and democratization. Despite Amplitude’s bells and whistles, it provides none of these.