Product analytics should be reliable and complete
Good products are built on a foundation of trustworthy data. Product teams choose Heap over Amplitude because Heap gives teams complete, flexible product data that’s instantly accessible to everyone in the org.
Traditional data capture is too brittle
In a traditional data model like Amplitude’s, collecting data means multiple steps and many stakeholders: you have to decide what events to track, get engineers to add tracking code, set up a tracking spreadsheet, wait for data to roll in, re-instrument tracking when your site changes, and hope that nothing breaks. Even then, there’s no guarantee you’ll get the data you need.
With Heap, there are no holes in your data. You can capture everything and be endlessly flexible in how you examine the data. You get a verifiable, trustworthy data set out of the box, with minimal ongoing maintenance and no need for engineers.
Democratize your data
Because tools like Amplitude require manual tracking, using them requires individual PMs to go back and forth with engineers to make sure they’re capturing information on single events that matter. Heap offers a different model.
With Heap, a single PM (or analyst, or anyone) can set up events in Heap and easily give everyone in the org immediate access to the data. Our Data Trust Center lets teams can easily control their data, distribute access, and ensure that everything stays reliable, with zero loss of flexibility for end users.
With Heap, teams get control, reliability, and democratization. Despite Amplitude’s bells and whistles, it provides none of these.
Heap vs Amplitude for Product Analytics
See how we compare on key features
Advantages of Heap over Amplitude
Advantages of Heap
No gaps in your data
With tools like Amplitude, you’ll always have gaps in your data, and events you haven’t tracked. With Heap, that’s never a problem.
Minimal administrative and engineering work
Amplitude forces individual PMs to manage their own data. Heap gives your whole team access to clean, complete data, offering immediate insights and truly trustworthy information.
Why Casper switched to Heap
I simultaneously installed the Mixpanel, Amplitude, and Heap scripts. Ten minutes later, we’re getting all of this data in Heap, and nothing in the others. Heap just worked.
Director of Product Analytics, LendingClub