Why Choose Heap over Mixpanel?

Only Heap reliably captures every user behavior in your entire cross-platform customer journey, uses data science to pinpoint key moments of friction, then cues session replays so you can watch the exact moments of conversion, friction, and more.

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With Mixpanel, there’s a cost built into managing tracking code, up front cost of development resources, time lost going back and forth building tracking requirements and real mental overhead for the product team. Heap allows my entire team to be data-driven without the hassle.

Bill Farrell

Director of Product

Feature
Topics - Heap logo
Amplitude Logo
Mixpanel Logo - SVG
Pendo Logo
GA4 logo
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Autocapture  

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is included

GA4 logo

This feature is not included

logo-fullstory

This feature is included

Manual Capture  

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is included

Mixpanel Logo - SVG

This feature is included

Pendo Logo

This feature is included

GA4 logo

This feature is included

logo-fullstory

This feature is included

Visual Labeling  

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is included

GA4 logo

This feature is not included

logo-fullstory

This feature is included

Automatic Data Labeling

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is not included

logo-fullstory

This feature is not included

Live Data Feed

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is not included

logo-fullstory

This feature is not included

Retroactivity  

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is included

GA4 logo

This feature is not included

logo-fullstory

This feature is included

Funnels with automated data science

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is not included

logo-fullstory

This feature is not included

Segmentation and Cohorts

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is included

Mixpanel Logo - SVG

This feature is included

Pendo Logo

This feature is included

GA4 logo

This feature is included

logo-fullstory

This feature is included

Session View  

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is not included

logo-fullstory

This feature is included

Engagement Matrix  

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is not included

logo-fullstory

This feature is not included

Acquisition Analysis  

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is included

logo-fullstory

This feature is not included

Retention

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is included

Mixpanel Logo - SVG

This feature is included

Pendo Logo

This feature is included

GA4 logo

This feature is included

logo-fullstory

This feature is included

Journeys with automated data science  

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is not included

logo-fullstory

This feature is not included

Influence Analysis

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is included

logo-fullstory

This feature is not included

OOTB Dashboards & Templates

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is included

Mixpanel Logo - SVG

This feature is included

Pendo Logo

This feature is included

GA4 logo

This feature is included

logo-fullstory

This feature is included

Heatmaps

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is not included

logo-fullstory

This feature is included

Session replay

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is included

GA4 logo

This feature is not included

logo-fullstory

This feature is included

Rage clicks

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is not included

logo-fullstory

This feature is included

Connect  

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is not included

logo-fullstory

This feature is included

Mobile Cross-Platform Analysis

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is included

Mixpanel Logo - SVG

This feature is included

Pendo Logo

This feature is included

GA4 logo

This feature is included

logo-fullstory

This feature is included

Shopify integration

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is not included

Mixpanel Logo - SVG

This feature is not included

Pendo Logo

This feature is not included

GA4 logo

This feature is included

logo-fullstory

This feature is included

Page and session metrics

Topics - Heap logo

This feature is included

Amplitude Logo

This feature is included

Mixpanel Logo - SVG

This feature is included

Pendo Logo

This feature is not included

GA4 logo

This feature is included

logo-fullstory

This feature is included

A faster route to better insights

See why companies choose Heap over Mixpanel

  • “I simultaneously installed the Mixpanel and Heap scripts. Ten minutes later, we’re getting all of this data in Heap, and nothing in the others. Heap just worked.”

    Alan D’Souza
    Director of Product Analytics

  • “Heap allows our A/B testing program to move quickly and confidently. Mixpanel couldn’t keep up.”

    Milena Court
    Senior Product Manager