Heap Acquires Auryc: A Qualitative Step Towards a Better Digital World

It's an exciting time for Heap. Two weeks ago we proudly launched our new brand, cementing our commitment to challenging the status quo and defining the future of digital insights.

Today we take another important step on that journey. As part of our mission to make it easy to create incredible digital experiences, we are proud to announce our acquisition of Auryc, a leading provider of qualitative insights—including session replay, behavioral analytics, voice of the customer feedback, and predictive intelligence. 

By adding Auryc’s capabilities to our platform, we will offer digital builders a new type of analytics platform, one that seamlessly integrates Heap’s best-in-class quantitative analytics with Auryc’s qualitative Session Replay and Voice of the Customer capabilities.  The combination creates the most powerful digital insights platform in the world.

These qualitative features perfectly complement the existing Heap platform, which is already being wielded by over 9,000 companies worldwide. Last year we launched Heap Illuminate, an expanding set of data-science capabilities that analyze all behavioral data on your site or product to pinpoint crucial moments of friction and opportunity. Our new qualitative tools now give teams critical context on this information, letting them definitively see why and how users take the actions they do.

In combining Auryc’s capabilities with Heap’s, our platform offers a major leap past the limitations of siloed approaches, which force teams to analyze quantitative data without visual context and to manually evaluate hundreds of session replay videos, hoping to stumble upon useful information.

In Heap’s platform, our proprietary data science layer automatically pinpoints key points of friction and opportunity, then qualitative tools provide validation and further insight. There is no other solution on the market that gives teams this complete power. With Heap teams get:

• A Complete Dataset: Automatically capture and enrich every digital interaction from every customer on every page, including every click, swipe, and form submission

• Data Science: Our data science layer combs through your data and proactively pinpoints critical moments that deserve attention, including user actions teams haven’t been looking at, so teams can prioritize the most important fixes.

• Qualitative Insights: Integrated Session Replay provides 1-click views of critical portions of the most important user sessions, validating user friction and providing critical insight into customer motivation. Highlight user comments related to those sessions via integrated VoC capabilities.

This acquisition adds to our open API strategy so teams can integrate tools in whatever way they choose—a market first. Now, teams have the option of leveraging Heap’s native session replay tools or combining Heap with the session replay tool of their choice, including LogRocket, our first qualitative solutions partner.

We couldn't be more excited to have Auryc's people and technology joining us. Since 2016, Auryc has distinguished itself by its strong vision, its commitment to its customers, and the depth of its team’s knowledge. We’re thrilled to have them be part of Heap. The future of digital insights has never looked brighter.

See just how powerful analytics can be.