Heap’s New Brand: Welcome to the Future of Digital Insights

At Heap, our vision isn’t just to provide teams with data. It’s to build a better digital world.

Today we unveil our new brand, which represents the latest iteration of that vision. In color, design, and message, it speaks to our commitment to challenging the status quo as we continue to define the future of digital insights.

That digital world is evolving. It’s time to evolve with it.

Last year we introduced Heap Illuminate, an industry-changing set of data-science capabilities that analyze ALL behavioral data on your site or product—even user actions teams haven’t been following—to automatically surface key insights about user behavior.

We’re just getting started.

In the coming months we’ll be introducing a number of new game-changing advances. These will give teams access to a radically expanded range of behavioral insights, and allow them to move past the quantitative. With Illuminate, teams can already pinpoint the most important moments of friction and opportunity in their digital experience. Soon they’ll be able to instantly incorporate new types of insight to quickly and easily understand not just what users do, but why and how.

These capabilities are just the beginning. Over the next few years we’ll be rolling out an entire platform of features that will make it even easier for teams to pinpoint the most important digital insights and accelerate their businesses. 

Heap was founded on the idea that giving teams the power to automatically capture a complete set of behavioral data from their site or product would help them make better, faster decisions. We’ve been lucky enough to see that idea come to life with over 9000 customers.

Our new brand—substantive, illuminating, and dynamic—points the way forward. It honors our heritage and gestures towards our enduring commitment to helping our customers win.

The digital world is evolving. It’s time to evolve with it.

We’re thrilled to be partnering with our customers, partners, prospects, and investors - with you! - to build a better digital world. Join us.