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Heap + Shopify: What eCommerce Conversions Are Made of

It’s no secret: eCommerce companies are growing fast, and teams need to be smart, savvy, and quick to iterate to offer a shopping experience that’s better than the rest. With the combined power of Heap and Shopify, eCommerce teams can help their companies grow even faster.

Meet the new power couple in eCommerce

Heap offers eCommerce teams a smarter way to optimize the online shopping experience, through automatic data collection, self-serve product analytics, and the ability to answer endless questions about customer behavior. Shopify is a leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.

Together, Heap’s one-click Shopify integration seamlessly ties data from your web and mobile experiences with data from your Shopify store and A/B testing suite to provide a complete picture of shopper behavior.

With out-of-the-box reporting on key eCommerce metrics, you can quickly get the insights you need to successfully launch products and campaigns and make smart merchandising decisions.

“We use Heap + Shopify to understand how users engage with our online merchandise & navigate through our funnel so we can reduce dropoff & boost conversion with improved user experiences,” says Renu Razdan, Head of Product at Alo Yoga.

More conversion, less confusion

The Heap + Shopify integration gives you complete insight into what conversion looks like down the funnel. By combining events that Heap automatically captures, such as viewing a product page or adding an item to the cart, with Shopify events, such as order confirmation and fulfillment, you can get actionable insights that improve conversion.

Let’s assume that you’re interested in understanding conversion rates by device type. The diagram below shows what it looks like when you combine a Heap funnel analysis with information from Shopify. As you can see, mobile users tend to drop off at a greater rate. Perhaps your site isn’t optimized for mobile?

With Heap + Shopify, you get a full picture of total conversion and any drop-off points by deviceno engineering required. Download The eCommerce Guide to Conversion Rate Optimization for actionable next steps to optimize your funnel for conversion.

Heap Funnel Analysis with Shopify Data

FIGS combines Heap and Shopify to increase conversion

Brian Kim, Senior Director of Data Science at medical apparel retailer FIGS, shares how the team has been using Heap + Shopify to optimize A/B testing and conversions.

“The integration was simple because the back end events go straight into Heap from Shopify. This means data such as order ID, customer ID, and other order metadata pass from Shopify to Heap and we didn’t need to tag any of it. And I can trust the accuracy of that data before sending it into our data wrehouse.

“We’re using Heap + Shopify to measure how conversion rate differs across different shopper cohorts, for example, based on different acquisition channels and on-site behavior such as viewing certain pages and interacting with on-site features. What we’ve been doing is mostly tracking conversion rates from specific pages and site features to purchase. Then we’ll try to segment across different marketing channels.

“We also use Heap to measure the long-term impact of A/B testing. In A/B testing tools, the reporting is short-term and based on a single goal; they let you know the “winner” of a certain test, but it stops there. With Heap, we can understand the longer-term impact of A/B tests.

“With Shopify, A/B testing, and Heap data all in one place, we can evaluate the impact of A/B tests on metrics such as repeat purchase rate, average order value, customer lifetime value, and conversion rate.”

Download our Guide to Heap + Shopify to see how other companies are using customer behavioral data to optimize their shopping experience and improve their bottom line.

See Heap + Shopify in action

Are you ready to experience the power of Heap’s Shopify integration for yourself? Getting started is easy:

  1. Sign up for a free trial
  2. Select Shopify as your Install Method
  3. Click to authorize Heap on the Install page
  4. Confirm sync with Heap in your Shopify account

That’s it! Now just sit back and watch as the insights roll in.

Sell with Shopify

Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere.

Convert with Heap

Heap helps eCommerce companies maximize conversions, optimize ad spend, and better target the channels that bring users in. Heap automatically collects and organizes customer behavioral data, allowing eCommerce teams to understand — with full granularity — what drives conversion and which customers are most likely to convert. Learn more about Heap for eCommerce.