Blue Green Joins Heap to Form the Future of Customer Journey Analytics

I am thrilled to share that Blue Green is now part of Heap.

For over a decade, Blue Green has been steadily helping global brands get the most out of their digital investments. Our team came to market with a simple idea: use the best in low-code/no-code web technology to make digital experience optimization a visual-first exercise. Blue Green helped businesses visually map the journeys people take, add the data, then look for the opportunities for optimization and growth. With this unique approach, we helped teams double conversion rates and added millions in value.

In fact, we started Blue Green in 2009—in the midst of the Great Recession—with a quantified value proposition based on the outcomes desired by our customers: higher returns on spend, revenue, and profit growth.

As we scaled our work with larger organizations, we grew frustrated with the available analytics technologies which came to market in the earliest days of the Web. We observed and helped compile the 2018, 2019, and 2020 marketing technology landscapes, which made us more aware of the continued insufficiency of analytics tools. There was nothing on the market that automated the visual mapping of the customer journey as seen through the customer's eyes. This frustration led us to create our own technology, Blue Green Analytics. In 2021, we were proud to be awarded a patent for visual-first customer journey analytics, which validated the uniqueness of our approach.

While we were able to significantly help our customers engage with more of their customers, we felt there was much more impact we could have—scaling and increasing our reach so that more organizations could take advantage of what we had to offer.

A couple of years ago, we discovered Heap’s technology—the best analytics capability we had encountered, and the most thorough software for capturing behavioral data. As we met more and more people at Heap, we got to experience their organization in action. Heap’s culture aligned with Blue Green’s relationship-first ethos. And at Blue Green, culture was the foundation for all we did: how we approached each other, and how we worked with our customers. 

Earlier this year, after spending time as a Heap partner—getting to know Heap’s leadership, strategy, and culture—we concluded that Heap was where we needed to be. It was a match for Blue Green, our customers, and the best opportunity for our team to have the biggest impact. 

I am so excited about what being part of Heap means for our customers, our partners, and the market. Heap’s global organization provides added resources and focus to maximize value for customers who need to deliver (and get the most from) their digital experiences. On top of Heap’s product analytics foundation, and new session replay capabilities just launched last week, Heap now provides new power and focus for frustrated marketers, marketing technologists, experience designers, and all those who have the data-driven vision to create and improve experiences for their audiences.

With Heap and Blue Green, product and marketing analytics come together to make it easy to understand and improve digital experiences. As one team and one integrated solution we look to enable continuous optimization of the entire digital customer journey.

So, what’s next? Integration work has begun and will continue to take place over the next few months. Blue Green remains a HubSpot and Heap Solutions Partner, and Blue Green Analytics remains a HubSpot App Marketplace Partner. We will continue to advance the Heap HubSpot integration and we are partnering on strategic growth opportunities, adding more value for customers.

If you are a current or former Blue Green customer or user of Blue Green Analytics, and have any questions about what this news means for you, please don’t hesitate to reach out to me on LinkedIn or grab some time with me and one of my colleagues here.

More news to come soon. Stay tuned!