Heap Launches Integration with Braze

October 25, 20221 min read

We are excited to announce our newest integration with Braze, the Customer Engagement Platform for marketing and product teams.

What's new

Using the Braze Cohort Import Integration, teams can easily sync User Data created in Heap and activate it within Braze. Create more effective campaigns with enhanced personalization opportunities in the Braze journey building tool. Send the right message at the right time to selected cohorts using Braze Canvas.

Why does this matter?

With Heap + Braze, our customers can now:

Re-engage users who have abandoned a funnel: Trigger re-engagement messaging when users abandon the purchase or subscription funnel.
Personalize the trial experience: Identify friction points in a trial experience and send users correctly timed re-engagement reminders to help speed up time to value.
Drive higher engagement on announcements and offers: Target promotions, updates, and new service announcements to the relevant audiences.

About Heap

Heap is the future of digital insights, providing the best alternative to costly, slow and inaccurate legacy analytics. Heap’s low-code, easy-to-use digital analytics software provides the quickest time to insight so teams can create the best possible digital experiences and accelerate their business. Over 8,000 businesses trust Heap to increase revenue, improve conversion, accelerate decision-making, and drive business impact at scale.

About Braze

Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.

Want to learn more? Visit the Braze page on our directory or contact us at partners@heap.io.