Conversion Rate Optimization

CRO

Improving conversion rates and driving growth requires iteration and experimentation. Doing these requires the right approach to analytics.

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A Smarter Approach to Product Development

Better Decisions

Make better decisions, faster.

Increase Revenue

Use behavior to optimize high-impact changes. Find your underserved customers and ship changes that drive up your bottom line.

Expand Data Access

Heap automatically captures every on-site and in-app behavior, without requiring tracking code or SQL queries.

Improve Agility

With access to retroactive data, you always have the data you need to build high-impact hypotheses or interpret your experiments’ results.

Our Customers

Learn how Casper increased their conversion rate by 20%

With Heap automating the collection and organization of data, Casper always has the information they need without extra burden on engineering.

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Codelessly Integrate with Best-in-Class Experimentation Platforms

Integrate and Experiment

Heap has one-click integrations with leading experimentation platforms like Optimizely, VWO, and Google Optimize so you can iterate even faster.

  • Generate hypotheses faster with retroactive data on every user action
  • Evaluate the success of your experiments across different user segments, browsers, marketing channels, and devices to build a more personalized experience
  • Analyze the effect of A/B tests on secondary metrics to improve the overall site experience. Get takeaways on optimizing the customer experience even when experiments are inconclusive

Remove Points of Friction

Optimize

Eliminate bottlenecks and build a better customer experience by optimizing your site. Identify dropoff in key user flows and build your experimentation roadmap.

  • Measure how different behaviors impact your conversion rate and identify behavior that deviates from your happy path.
  • Determine what customer behaviors to encourage and which actions detract from the customer experience
  • Compare conversion rates across devices, browsers, and different user segments
  • Understand how different users segments convert through your site to build a more personalized experience

Optimize The Entire Customer Journey

Better Experiences

Heap helps you understand all touchpoints – from acquisition to conversion – and beyond.

  • Heap automatically captures referral, UTM, and landing page information to surface campaign optimizations
  • Heap’s best-in-class identity resolution retroactively stitches your customers’ histories together to give you a complete view of your cross-platform or cross-device experience
  • Analyze the effectiveness of your email campaigns on lifetime value by incorporating email data from your ESP with our one-click integrations

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See how world-class optimization programs make better decisions, faster.

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