A Smarter Approach to Product Development
Make better decisions, faster.
Use behavior to optimize high-impact changes. Find your underserved customers and ship changes that drive up your bottom line.
Expand Data Access
Heap automatically captures every on-site and in-app behavior, without requiring tracking code or SQL queries.
With access to retroactive data, you always have the data you need to build high-impact hypotheses or interpret your experiments’ results.
Learn how Casper increased their conversion rate by 20%
With Heap automating the collection and organization of data, Casper always has the information they need without extra burden on engineering.Learn More
Codelessly Integrate with Best-in-Class Experimentation Platforms
Integrate and Experiment
Heap has one-click integrations with leading experimentation platforms like Optimizely, VWO, and Google Optimize so you can iterate even faster.
- Generate hypotheses faster with retroactive data on every user action
- Evaluate the success of your experiments across different user segments, browsers, marketing channels, and devices to build a more personalized experience
- Analyze the effect of A/B tests on secondary metrics to improve the overall site experience. Get takeaways on optimizing the customer experience even when experiments are inconclusive
Remove Points of Friction
Eliminate bottlenecks and build a better customer experience by optimizing your site. Identify dropoff in key user flows and build your experimentation roadmap.
- Measure how different behaviors impact your conversion rate and identify behavior that deviates from your happy path.
- Determine what customer behaviors to encourage and which actions detract from the customer experience
- Compare conversion rates across devices, browsers, and different user segments
- Understand how different users segments convert through your site to build a more personalized experience
Optimize The Entire Customer Journey
Heap helps you understand all touchpoints – from acquisition to conversion – and beyond.
- Heap automatically captures referral, UTM, and landing page information to surface campaign optimizations
- Heap’s best-in-class identity resolution retroactively stitches your customers’ histories together to give you a complete view of your cross-platform or cross-device experience
- Analyze the effectiveness of your email campaigns on lifetime value by incorporating email data from your ESP with our one-click integrations