Heap’s Sample Cookie Description For Customers

Heap has provided below a sample description of our services, and the technology involved therein. Please be advised that this description is for informational purposes only and is not legal advice. Our Customers should consult with their own legal/privacy counsel on the information and elements necessary to be included in their own cookie banners, descriptions, and policies. All of Heap’s obligations and liabilities to our Customers are outlined in our agreements, and this page does not form part of, or modify, any agreement between Heap and our Customers.

We use Heap to help us understand how and why our visitors engage with our website(s) and app(s) and to optimize this service and our interactions with them. Heap is a digital product analytics tool that automatically collects data from our visitors that can optimize our business and help us to improve our product, creating a better visitor experience (e.g., how a visitor has interacted with the website or app, view page, click, submit, change; time of engagement). To provide these services, Heap uses first-party cookies and other technologies to process personal data of our visitors’ behavior and their devices on our behalf. This may include data like online identifiers (device’s IP address, user ID), technical data (device type and screen size, browser information), and the geographic location (only down to the city-level). We may use this data to build charts that help us track engagement with our website and app.

If you enrich your visitor’s personal data via APIs (see more information here), you may include: We use Heap’s tool to capture additional data [you should list here the categories of additional personal data you collect via APIs, e.g. email address] that helps us to [you should define here your objective(s) of this enrichment]

For more information, please visit Heap’s Trust Portal and Privacy Policy.

The above sample can be customized for your specific use of our services. A sample can include the following information:

Identifying us as a processor (service provider) when we process their data on your behalf;
Identifying the types of data, the purposes, and the legal bases with more detail as necessary, based on the products and services your purchase and use; and
Linking to the Heap Privacy Policy so that your visitors can learn more about how Heap processes their data.