A Virtual Event is a way to apply labels to raw data without modifying that data. You can assign multiple labels to the same autocaptured interaction, even retroactively. This gives you extreme flexibility and keeps both your dataset and your analyses clean and trustworthy, forever.
- Decouple analytics from code
- Event dictionary keeps your virtual events, cohorts, and properties organized
- Easily modify, merge, or create definitions as your business evolves
A closer look at virtual events