APIs
Augment user data with flexible APIs and gain a complete view of your customer journey.
How do Heap's APIs work?
Our APIs attach context to events and user information that Heap automatically captures, so you can always have data on hand to answer the questions you care about.
Want to know if a user was on a free trial when performing an event? Whether the event created an account? What their job title was? What company they work for? Heap’s APIs can bring that information in.
APIs = Endless flexibility
Get a full picture of user behavior
Clicks and pageviews aren’t enough to truly understand your users. With Heap’s APIs, it’s easy to add relevant context to the data we automatically capture.
Tie backend data to front-end experience
Customer interactions don’t just happen on your site. Call center conversations, in-store purchases, interactions with your sales team: with Heap’s APIs, you can make sure this data gets connected to the behaviors you’re tracking on your site or app.
Stay compliant
Autocapture doesn’t pick up sensitive user data. By augmenting Autocapture with your own data, you get the data you need, with zero compliance risk.
APIs for every industry
Heap’s APIs ensure that you have the data you need to answer questions, regardless of the industry you’re in.
For eCommerce and retail companies
Offline or in-store purchase events, customer lifetime value metrics, shopping preferences, location, gender, and more.
For SaaS companies
Offline interactions like conversations with sales reps, as well as user properties like job title, department, and location.
For financial services companies
Attach email and A/B test interactions to Heap with Optimizely, Google Optimize, Salesforce Marketing Cloud, Hubspot, and more.
For all companies
Robust information about user properties, so that you can understand who your users are and what they do.
Getting started is easy
Interested in a demo of Heap’s Digital Insights Platform?
We’d love to chat with you!