Don’t let missed opportunities cost your business

As an owner or contributor to a digital experience, you know the significant role data plays in achieving success. Data tells the story of your users — what they most want and what they really need. With that knowledge, you can build outstanding experiences that your users will love. 

We all know that it’s hard to get data on everything your users do. And most of us try our best. But how much does what we can’t see cost us?

Maybe your users are doing things you haven’t picked up on. What is not knowing preventing you from doing? Can you pivot as quickly as you need? How sure are you that you’re building exactly what your users need?

Or maybe you’re stuck analyzing numerical insights alone. That’s great, but what easy fixes are you not seeing? Or maybe you’re using qualitative tools (session replay, etc) alone. Also great. But how much revenue are you losing by not knowing how widespread problems are?

Luckily, we have a way to measure the impact on ROI of better insights. Try our calculator to see what we mean.

Understand your users and their journey

Optimizing a digital product or experience requires a comprehensive view of the full user journey. But today’s user journeys are complex. Oftentimes they span across multiple platforms and follow completely unanticipated paths. If you’re unable to capture and visualize the full journey, you’ll miss key insights about your users and their experience.

You can address this issue by finding a digital insights solution that combines manual and automated data capture. Hybrid data collection ensures that everything in your cross-platform journey is reliably captured. At the same time, it helps facilitate clean and easy data management. Otherwise, you can end up with duplicated data, major gaps, or fragmented journeys.

Inaccuracies in your data can prevent you from actually knowing who your users are. But if you have a trustworthy dataset, you can unlock valuable insights by building user segments and cohorts. Identify which segments are most valuable to the business so you can prioritize investments in them. Capitalize on personalization opportunities that can increase activation by helping different segments find value faster.

Streamline analysis

If you’re able to capture the full user journey, that’s the end of all your problems, right? Wrong. The problem is, the bigger the dataset, the easier it is to miss something important. And with datasets growing larger by the day, it’s hard to avoid overlooking things that aren’t already on your radar. Fortunately, digital insights platforms have evolved to help businesses make sense of their data and take action on the most important insights.

For example: data science. Data science helps you find value faster while decreasing the number of insights that go overlooked. It starts by scouring your complete dataset. Then it automatically surfaces hidden patterns and points of friction that you may not have noticed. As datasets grow larger and larger, these insights may be impossible to detect manually.

Another example: qualitative vs quantitative insights. Quantitative data, such as clickstream data, can provide valuable indicators of user behavior. But it’s often incomplete without qualitative context. Tools like session replay help explain not only what is happening, but why it’s happening. By combining these two types of insights, you can gain a more holistic understanding of your users and their needs.

The full potential of your data

In today's digital age, data-driven decision-making is more important than ever. By using the right digital insights platform, you can ensure that you're taking action on the most important insights. Only that way can you optimize for maximum impact. 

Don't let missed opportunities cost your business. Invest in a digital insights platform that guarantees nothing important is ever missed. Try our ROI calculator today to see how Heap can help you unlock the power of digital insights.