July's New Features: More Ways to Win at Analytics

July 21, 20212 min read

Need some help with your reporting or not sure where to start? Then you’ll love the new features we’ve added this month!

More Playbooks for faster insights

Back in March we introduced Playbooks, dashboard templates that give you ready-to-use reports based on your use case.

Based on your feedback and the analytics expertise of our Customer Success team, we’ve added nine new Playbooks to help jumpstart your reporting on key customer campaigns and feature launches. Here are a couple of our favorites.

Feature Engagement & Impact

No more “ship it and forget it.” With this dashboard, you’ll be able to closely track adoption and retention after you launch a new feature. Did users discover and continue to use the feature?

GIF of the Heap Analytics product showcasing the new feature engagement and impact modules

Email Campaign Performance

Want to know whether your email campaign is increasing customer engagement and retention? This dashboard covers everything you need, from click-through rates and conversion to customer retention.

GIF of the Heap Analytics product showcasing the new feature for email campaigns

Trying out promotional codes to improve conversion? Or using a quiz to personalize product recommendations for your users?

With our new Promotion Engagement and Quiz Engagement Playbooks, you can quickly identify which promotions are top performers and see how your quiz impacts conversion, order volume, and more.

But these are just a few of the many reports that are now at your fingertips — see the full list of new Playbooks, and then log into Heap to try them out for yourself!

What else is new?

Jump straight to analyzing third-party events

When you connect a third-party source to Heap, we now automatically define and categorize new event types captured from the source. Just skip the definitions view and dive right into analyzing events from third-party sources.

Get more granular with dashboard date range filters

We’ve updated how date range filters work in dashboards. Now you can change the date range for your dashboards and group the results to the degree of granularity that makes the most sense (filter data for the past 90 days, grouped by week, for example). Once you change the date range, the dashboard URL will also update to reflect the new timeline so that you can share the same view with others.

GIF of the Heap Analytics product showcasing the new feature for dashboard filters

New to Heap? Learn more about what a digital insights platform can do for you or jump right in with a free trial of Heap today!