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Illuminate the Full Customer Journey

Heap is the only digital insights platform that shows you everything users do on your product or site, automatically surfacing the “unknown unknowns” that remain invisible with other tools.

Helping over 7,600 companies build delightful digital experiences


Speed and agility for fast-moving digital teams

Heap makes it easy for digital builders and analysts to find the most valuable insights from your digital experience and act on them to accelerate your business.

Unmatched Visibility

Heap collects all the data on your customers - automatically. What they click. Where they go. What they do, even when you’re not looking. All without the need for engineers.

Targeted Insights

Heap’s powerful data science layer scours your digital dataset to pinpoint what’s important and surface highly targeted, unexpected insights you’d miss otherwise.

Accelerated Decision-Making

Our low-code platform and intuitive visualization tools empower individuals and teams to answer any question immediately, without having to ask other teams for data or analyses.


"Of course we’re continually optimizing for conversion in our loan application funnel, but Heap took it to a whole new level by showing us the specific points where our applicants experienced the most friction and required the most effort. Heap’s measurement of Interactions and Time Engaged highlighted areas where we can improve our funnel."

Tyler Lane
Product Manager at OppFi

Digital Experience Insights Report

38% of funnels are missing a key step

We combed through anonymized data from hundreds of customers to see what kinds of insights they're not getting. A lot, it turns out.

Find out what you might be missing.

Digital experience insights report - book

Used and loved by fast-moving digital experience teams

Heap Illuminate + A Complete Data Foundation

With Heap, you can spend time innovating, experimenting, and impacting, not tracking, waiting, and reacting.


Top-Ranked Everywhere

Our customers trust Heap for digital insights

Most Implementable
Momentum Leader
Leader winter 2021
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Product that counts

“Top Rated for Product Analytics."

“Best Tool for Startups.”

“Best Web Analytics Tool.”

"Gold Winner: Digital Marketing Analytics & Optimization"

...and more.

Getting started is easy

Start today and elevate your analytics from reactive reporting to proactive insights.
What are you waiting for?