A Smarter Approach to Product

Heap is an analytics platform that helps product, marketing, and customer success teams understand their users and craft delightful digital experiences.

We give you all customer data—automatically—and the tools to turn that data into action.

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Over 6,000 companies build better products with Heap

Measure Everything, All The Time

Measure everything

Heap gives you a complete dataset of every interaction with your product. Every click. Every tap. Every swipe. There’s no code to implement, and no need to decide in advance what to track.

Learn more about Autocapture

Improve the Customer Journey

Conversion, Retention, and more

Heap helps you improve every part of the customer journey: activation, acquisition, retention, revenue, and referral.

Use data to increase conversion and grow lifetime value.

  • Quickly get users to your “Aha” moments
  • Analyze funnels to reduce moments of friction
  • Improve Conversion Rate Optimization (CRO) across your user base
  • Segment users by behavior to personalize their experience

Hear from our customers

We help companies in SaaS, fintech, mobile, eCommerce, media, and more

Redfin saves 2-4 weeks of work per month with Heap

Redfin saves 2-4 weeks of work per month with Heap

“I find myself answering questions I didn’t even know I had.”

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Splunk Uses Product Analytics To Prioritize Everything

Splunk Uses Product Analytics To Prioritize Everything

“Heap is the first place I go to start answering questions.”

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PocketSuite Uses Heap To Increase Mobile Activation & Retention

PocketSuite Uses Heap To Increase Mobile Activation & Retention

“Having all the data retroactive to when the SDK was installed is very powerful.”

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Data for Hard Product Decisions

data for decisions

Data is worthless if it doesn’t help you make better decisions. Heap was built to answer the hard questions: What to build? How are people using our features? How to measure impact?

Heap tells you how people use your product. Where users get stuck. What features they love. What features they don’t.

Then we help you turn those insights into action.

Learn more about Product Analytics

The era of track(‘event’) is over

For years, analytics vendors required writing track(‘event’) for each interaction. Heap eliminates this requirement, autocapturing a complete customer dataset and letting you model it any way you need

Learn about Autocapture

Mobile + Web

Heap automatically merges web and mobile visits into a single user identity. No more manually assembling information.

Robust integrations

Import data from tools like Salesforce, Marketo, Mailchimp, and Optimizely. Then combine it with Heap data and easily output—via managed ELT—to Snowflake, BigQuery, or other data warehouses.

Learn about Heap Connect

The Heap Book of Questions

Latest ebook

What’s the best way to improve your product? At Heap, we believe the answer is to be scientific. Ask the right questions, figure out how to answer them, and repeat.

A 66-page guide to all things product, this book walks through product use cases, behavioral segmentation, conversion, and more, supplying questions, hypotheses, and experiments to run.

It’s an A-to-Z guide for teams in all industries.

Download the ebook

Getting started is easy

Interested in a demo of Heap’s Product Analytics platform?
We’d love to chat with you!

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