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A Smarter Approach to Product

Heap is an analytics platform that helps product, marketing, and customer success teams craft exceptional digital experiences that convert and retain users.

We give you all of your customer data — automatically — and the tools to turn that data into action.

Over 6,000 companies build better products with Heap

Measure Everything


Conversion, Retention, and more

Improve the Customer Journey

Heap helps you improve every part of the customer journey: acquisition, activation, retention, revenue, and referral.

Use data to increase conversion and grow lifetime value.

  • Quickly get users to your “Aha” moments
  • Analyze funnels to reduce moments of friction
  • Improve Conversion Rate Optimization (CRO) across your user base
  • Segment users by behavior to personalize their experience

Hear from our customers

We help companies in SaaS, fintech, mobile, eCommerce, media, and more

Financial Services
How Heap Saves Esurance $225k a Month

"With heap I can put myself in the customer's shoes"

Heap Helps Huel Get Granular Detain in Minutes, Not Days

"With Heap, my team knows why things happen."

Snapfish Uses Heap's Omni-Channel Tracking to Increase Conversions

"Heap will solve your pain for instrumenting mobile apps and tracking users across channels. End of story."

Data for Decisions

Latest Ebook

The Heap Guide to Conversion Rate Optimization

Conversion rate optimization (CRO) takes creativity and diligence. But there is — absolutely — a systematic way to do it right. And we’re thrilled to share it with you!

Enter The Heap Guide to Conversion Rate Optimization (CRO). In it we gather learnings from many years of helping customers to lay out a systematic, repeatable approach to improving conversion, in all verticals.

Getting started is easy

Interested in a demo of Heap’s Product Analytics platform?
We’d love to chat with you!