Better Insights. Faster.

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Illustration showing a conversion funnel and recorded sessions that show where users dropped off

Complete data, automatically

A single snippet automatically captures the entire digital experience of every user on your product or site — no engineering needed.

You get the most complete dataset on the market, governed and organized for maximum usage.

See how Heap captures all of your data

Data science to remove blindspots

Our advanced data science capabilities alert you to key moments of friction and opportunity in your digital experience—even on user behaviors you haven’t been following.

It’s an industry-first way to uncover the hidden gems that lead to the biggest business results.

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Session replay for complete understanding

Get full context on every user action with integrated session replay. Heap directs you to the exact point in a session that you care about, saving you time and effort.

Fully understand why users do what they do. Instantly see what the fix is.

Learn about Heap's Session Replay

Seeing is believing

Speed to Insight = Speed to Success

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business.

  • Integrations across the stack

    Over 100 integrations ensure you can deliver the right information to the right customers at the right moment in their journey.

  • Direction on key investments

    Heap’s data science tools show you the alternate paths users take, the amount of effort it takes users to get through any flow, and the events that most correlate with conversion and retention. Automatically.

    There is no other solution on the market that gives this insight on what to fix and how.

  • A single platform for data-driven decisions

    Other solutions give you quantitative or qualitative tools. Heap integrates the two, giving you complete visibility into everything your users do.

    It’s a new paradigm for data-driven decision-making.

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Data Maturity Drives 2.5x Improvements in Business Outcomes

  • 69% of companies say decisions are still driven by the HIPPO (highest-paid person)

  • 76% of leading teams have a single source of truth for data

  • 89% of leading teams celebrate learning from experimentation, compared to 23% of laggards

IDC research surveyed 600+ digital experience teams to find out how data maturity correlated to business success. See what they found and find out what tools and practices can help your team succeed.

Download Report

Top-Ranked Everywhere

Our customers trust Heap for digital insights

  • Top Data Startups

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  • Top Rated Product Analytics Tool

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  • Best Value for Price

    Trust Radius

  • Top 100 Best Software

    G2 Awards

  • Products that count winner 2022

    Most Implementable

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  • Momentum Leader

    G2 Awards