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- Improve funnel performance with faster insight and more experimentation
- Reduce moments of friction for your users
- Prioritize high-impact changes and drive up your company’s bottom line
Over 6,000 companies build better products with Heap






Measure What You Need, Without Compromise
Question To Answer
Heap was built for product teams that hold agility above all else.
Top-performing companies use product analytics to craft the best experience possible.
Shape The Future Of Your Product, Today
Make Smarter Decisions
Digital products are some of your most important customer touchpoints. Create the experience your users deserve. Companies of all sizes use Heap’s product analytics to work smarter, solve problems faster, and build better software.

Turn Product Data Into Answers
Autocapture every touchpoint in your web or mobile app with a single tag or our SDK. Learn everything you can about your users and deliver better product experiences.

Agility for Rapid Growth
Retroactive product analytics for faster iteration and go-to-market. Discover new opportunities in your product, and create experiences your users will love.

Prioritize Performance
Analyze flows, funnels, feature engagement, and retention cohorts. Increase retention, drive customer satisfaction, and improve business metrics.
How it Works
How it Works
Start capturing data and analyzing in minutes
- Add Snippet
Collection simplified: Start autocapturing data within 5 minutes - Create Virtual Events
Flexible event creation: Create new events on your autocaptured dataset - Analyze in Heap
Robust product analysis: Analyze your behavioral data and grow your product


