How to use hypotheses and data to drive clear product decisions

Learn how to apply a more scientific method to your product development process this year.

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Product teams not only need to understand their customers better than anyone else—they need to be able to use that knowledge to build products that provide legitimate value. Yet building the right features doesn’t just happen on a whim; you need a process in place to make data-driven decisions. 

Join Christy Hollingshead, Director of Customer Education at Heap, for an inside look at the scientific method that product teams should use throughout the product development process, from goal-setting to hypotheses to measuring results.

In this webinar, you’ll learn:

  • What modern product organizations gain from adopting a hypothesis-driven mindset.
  • How to use data to effect change, measure results, and analyze outcomes throughout the user journey.
  • What a scientific method to product development looks like in action at Splunk—and exactly how the team executes it.

Your Presenter from Heap


Christy Hollingshead

Director of Customer Education, Heap

LinkedIn Profile

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