VIRTUAL USERS
Create a Complete View of Your User
Analyzing customers’ behavior starts with knowing who they are. Connect anonymous and cross-platform behavior to a single identity.
Request a demoAnalyzing customers’ behavior starts with knowing who they are. Connect anonymous and cross-platform behavior to a single identity.
Request a demoUsers are more than just a series of events. A user-centric schema ensures every data point ties back to a person.
You can’t compute a conversion funnel between “View Homepage”
and “Sign Up”
if you can’t connect these events to a single person. Traditional tracking requires you to chose one identity, but that rarely represents user flows in reality. That's why Heap allows you to create Virtual Users using multiple user attributes.
Configuring datasets with unrelated tables and varying join keys is hard, even when you’re an expert in the underlying data schema. With Heap, you can seamlessly integrate third-party data with Sources.
Thousands of companies choose Heap for automatic, retroactive insights. Companies like LendingClub, Microsoft, and Harman trust Heap to deliver insights fast.
Learn more about how Microsoft saves hours by using Heap »
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