Engagement
Engage users by providing repeated value throughout the user journey.
Heap helps you first understand how users best engage with your site or app, then use that data to improve their experience.
LendingClub Logo
We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.
Director of Product Analytics
Increase stickiness, wallet share, and ongoing usage
With Heap you can measure usage with extreme granularity, then evaluate your experiments so you create an experience users never want to leave.
Track and improve all measures of engagement: active users, frequency of use, repeat usage, spending, and more
Identify your power users and calibrate changes to engage them
Coordinate external nudges (emails, customer success touchpoints) with your digital experience
Bring users value, over and over
Use behavioral data to make sure users are aware of the value your digital experience offers. Make key tasks intuitive and easy to complete. Keep marketing and other external activities aligned to engagement efforts.
Evolve your digital experience to make sure it keeps delivering value
Tie engagement metrics to high-level business KPIs
Easily test feature changes that keep users returning
Use data to improve engagement, across the board
Find your power users
Identify the paths that power users take and optimize your digital experience accordingly.
Identify key features
Figure out which features add value and how different cohorts engage with them.
Measure impact
Run experiments and evaluate what works. Try everything!
Getting started is easy
Interested in a demo of Heap’s Product Analytics platform?
We’d love to chat with you!