Understand what drives retention
Retention is the metric that best correlates with revenue and product-market fit. With Heap, you can measure, understand, and increase retention across the customer lifecycle.
Optimize the features that keep users around
It’s cheaper to retain an existing user than to acquire a new one. Heap lets you measure retention at all stages, then helps you target efforts to make sure new and long-term users continue to get value.
To learn more, read our complete guide to customer retention.
- Track the three stages of retention (early, mid-term, and long-term)
- Understand where users drop off, and why
- Home in on the actions that predict long-term retention
10 winning retention strategies from PMs and marketers
Use data to reduce churn
Heap gives you useful, actionable data, organized to increase retention and reduce churn. Which cohorts and behaviors correlate with retention? Which features drive repeat engagement? Which actions predict churn, and how can you address them?
Isolate the behaviors that correlate to retention, and to churn
Run retention experiments and measure their effects
Iterate and improve to make your product indispensable
Optimize for retention
Analyze usage patterns
See how different cohorts act in your product. Learn what matters to each one.
Security Monitoring
Give users an experience they won’t get from your competitors.
Catch customers before they leave
Use behavioral data to prevent churn before it happens.
Pocketsuite
One of the biggest benefits of Heap is that it allows us to quickly find the answers to key business questions by showing us where we need to be focusing our attention. Before Heap, I was shooting in the dark.
Product Manager