Curious about your users’ behavior?

Understand what drives retention

Retention is the metric that best correlates with revenue and product-market fit. With Heap, you can measure, understand, and increase retention across the customer lifecycle.

Optimize the features that keep users around

  • Track the three stages of retention (early, mid-term, and long-term)
  • Understand where users drop off, and why
  • Home in on the actions that predict long-term retention

10 winning retention strategies from PMs and marketers

Use data to reduce churn

Heap gives you useful, actionable data, organized to increase retention and reduce churn. Which cohorts and behaviors correlate with retention? Which features drive repeat engagement? Which actions predict churn, and how can you address them?

  • Isolate the behaviors that correlate to retention, and to churn
  • Run retention experiments and measure their effects
  • Iterate and improve to make your product indispensable

Read our guide to customer churn

Subscription lifestyle cohorts

Optimize for retention

Analyze usage patterns

See how different cohorts act in your product. Learn what matters to each one.

Security Monitoring

Give users an experience they won’t get from your competitors.

Catch customers before they leave

Use behavioral data to prevent churn before it happens.

"One of the biggest benefits of Heap is that it allows us to quickly find the answers to key business questions by showing us where we need to be focusing our attention. Before Heap, I was shooting in the dark."

Dan Mark
Product Manager

Getting started is easy

Start today and elevate your analytics from reactive reporting to proactive insights.
What are you waiting for?