Understand what drives retention


Retention is the metric that best correlates with revenue and product-market fit. With Heap, you can measure, understand, and increase retention across the customer lifecycle.

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Optimize the features that keep users around

key features

It’s cheaper to retain an existing user than to acquire a new one. Heap lets you measure retention at all stages, then helps you target efforts to make sure new and long-term users continue to get value.

  • Track the three stages of retention (early, mid-term, and long-term)
  • Understand where users drop off, and why
  • Home in on the actions that predict long-term retention
10 Winning Retention Strategies from PMs and Marketers

Use data to reduce churn

Reduce churn

Heap gives you useful, actionable data, organized to increase retention and reduce churn. Which cohorts and behaviors correlate with retention? Which features drive repeat engagement? Which actions predict churn, and how can you address them?

  • Isolate the behaviors that correlate to retention, and to churn
  • Run retention experiments and measure their effects
  • Iterate and improve to make your product indispensable
Read our guide to Customer Churn


See how PocketSuite reduced churn by 30%

Learn how PocketSuite used behavioral data to optimize the user journey and rapidly increase retention.

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Optimize for retention


Analyze usage patterns

See how different cohorts act in your product. Learn what matters to each one.

Highlight differentiators

Give users an experience they won’t get from your competitors.

Catch customers before they leave

Use behavioral data to prevent churn before it happens.

Ready to get stared?

We would love to chat with you. Go ahead and request your 1:1 demo of
Heap’s Analytics platform below!

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