With Heap you can measure usage with extreme granularity, then evaluate your experiments so you create an experience users never want to leave.
- Track and improve all measures of engagement: active users, frequency of use, repeat usage, spending, and more
- Identify your power users and calibrate changes to engage them
- Coordinate external nudges (emails, customer success touchpoints) with your digital experience
Use behavioral data to make sure users are aware of the value your digital experience offers. Make key tasks intuitive and easy to complete. Keep marketing and other external activities aligned to engagement efforts.
- Evolve your digital experience to make sure it keeps delivering value
- Tie engagement metrics to high-level business KPIs
- Easily test feature changes that keep users returning
Identify the paths that power users take and optimize your digital experience accordingly.
Figure out which features add value and how different cohorts engage with them.
Run experiments and evaluate what works. Try everything!
"We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool."
Alan D’Souza
Director of Product Analytics, LendingClub
