Increase stickiness, wallet share, and ongoing usage
Increase stickiness
Whatever your product—eCommerce, SaaS, Fintech, or something else—success is measured by overall engagement. Heap lets you measure usage with extreme granularity, then evaluate your experiments so you create a product users never want to leave.
- Track and improve all measures of engagement: active users, frequency of use, repeat usage, spending while in your product, and more
- Identify your power users and calibrate product changes to engage them
- Coordinate external nudges (emails, customer success touchpoints) with your in-product experience
Bring users value, over and over
Repeated value
Use behavioral data to make sure users are aware of the value your product brings. Make key tasks intuitive and easy to complete. Keep marketing and other external activities aligned to engagement efforts.
- Evolve your product to make sure it keeps delivering value
- Tie engagement metrics to high-level business KPIs
- Easily test feature changes that keep users returning
LendingClub
We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.
Alan D’Souza
Director of Product Analytics , LendingClub
Use data to improve engagement, across the board
Use data
Find your power users
Identify the paths that power users take and optimize your product to smooth them.
Identify key features
Figure out which features add value and how different cohorts engage with them.
Measure impact
Run experiments and evaluate what works. Try everything!