Engagement

Engagement

Engage users by providing value everywhere in your product. Use Heap to understand how customers engage, then use that data to improve your product experience.

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Increase stickiness, wallet share, and ongoing usage

Increase stickiness

Whatever your product—eCommerce, SaaS, Fintech, or something else—success is measured by overall engagement. Heap lets you measure usage with extreme granularity, then evaluate your experiments so you create a product users never want to leave.

  • Track and improve all measures of engagement: active users, frequency of use, repeat usage, spending while in your product, and more
  • Identify your power users and calibrate product changes to engage them
  • Coordinate external nudges (emails, customer success touchpoints) with your in-product experience

Bring users value, over and over

Repeated value

Use behavioral data to make sure users are aware of the value your product brings. Make key tasks intuitive and easy to complete. Keep marketing and other external activities aligned to engagement efforts.

  • Evolve your product to make sure it keeps delivering value
  • Tie engagement metrics to high-level business KPIs
  • Easily test feature changes that keep users returning

LendingClub

We wanted to answer questions like, ‘how many people took x, y, z actions in this order.’ For that, we needed a better, more flexible tool.

Alan D’Souza
Director of Product Analytics , LendingClub

See how LendingClub used Heap to remove friction and optimize their user experience.

Read Customer Stories

Use data to improve engagement, across the board

Use data

Find your power users


Identify the paths that power users take and optimize your product to smooth them.

Identify key features

Figure out which features add value and how different cohorts engage with them.

Measure impact

Run experiments and evaluate what works. Try everything!

Ready to get started?

We would love to chat with you. Go ahead and request your 1:1 demo of
Heap’s Analytics Platform below!

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