With Heap data, you can learn everything about activation. What did users do before the activation step? What paths lead to it? Which demographics or acquisition channels produce higher activation? Which in-product behaviors most correlate with activation?
With Heap, it’s easy to answer these questions, and to personalize your in-app experience to optimize for different users. You can also use this information to target marketing to users most likely to adopt your product.
- Analyze activation with extreme granularity – behaviors around it, user segments, most profitable channels
- Eliminate moments that prevent users from activating in your product
- Obtain highly predictive data on long-term retention