Every digital experience has key actions that correlate with long-term retention. (Facebook’s “7 friends in 10 days” is an example.) With Heap, you can hone in on this metric, then design your website or app to swiftly bring people to those actions.
With Heap data, you can learn everything about activation:
You can then use this information to target marketing to users most likely to adopt.
The sooner users reach your key activation moments, the more revenue they’ll bring in.
Don’t guess on changes. Test endlessly, then keep the changes that actually make a difference.
When you know which moments draw users in, you can direct resources towards maximizing them.
"We were able to increase adoption of templates by 20% by making the feature more discoverable and making tweaks. Heap data was at the core of this. Our customers are now more productive and have more time."