Rachel Obstler
Rachel brings 20+ years of experience leading product teams. As VP Product at PagerDuty, she led the team through a successful IPO.
A Deep Dive Into the Future of Heap
How to Upgrade Your Quantitative Analytics With Qualitative Insights
Bridge the gap between quantitative data and real-world context
Speakers
Crystal Lee
VP Data & Analytics at Wild Alaskan Company
Crystal is the VP of Data Science and Analytics at Wild Alaskan, a wild-caught sustainable seafood DTC company. Her past experiences span analytics and corporate strategy roles in retail and entertainment consumer brands such as Cole Haan and Disney. She is currently based in Brooklyn along with her dog, cat, and partner.
Understanding exactly how your users are engaging with your digital experience is the biggest challenge that both product and marketing teams face when building new features or launching new pages. Without complete visibility into the user journey, digital leaders are left making assumptions about the real Why behind the What of user behavior.
Our special session, hosted by Heap’s EVP of Product Rachel Obstler, will show how teams of all kinds can level up their data practices to unlock growth and answer critical questions about their customers’ behavior. We’ll also hear first-hand accounts of customers who use both Heap’s quantitative and qualitative tools to gain better insights, faster, for real business impact.
Don’t miss out on previewing a new era in digital insights.
Watch the On-Demand Webinar
Getting Started is Easy
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