Using Analytics to Unify Teams and Deliver Better Digital Experiences

How do you bring teams and data together to drive the right customer experiences for your business?

In this webinar, product leaders Melissa Perri and Mona Popli tackle this challenge head-on. They explore how you can use analytics to topple team silos and align your entire organization around unified business goals.

You’ll learn how to:

Break down barriers to collaboration and spark smoother communication
Use data to inform strategy, monitor progress, and drive revenue
Tie your customers’ digital journeys to measurable business outcomes
Turn data-driven insights into differentiated customer experiences

If driving growth by giving your customers the right digital experiences is on your 2025 agenda, you'll want to add this webinar to your back pocket.

Whether you’re in product, marketing, or any team that contributes to your customers’ digital experience, you’ll leave with practical strategies for using analytics to build experiences that customers love, seek, and deserve.

Heap by Contentsquare

Our vision is to build a better digital world, which is why we agreed to become part of Contentsquare. Learn more below.

The Data-Driven Playbook: A hands-on guide for teams going from 0→1

In our work with thousands of digital experience teams, we’ve learned that many want to start using data, but aren’t sure how.

Luckily, we’ve honed a nearly-foolproof system for getting teams from 0→1.

Whether you’re new to being data-driven or trying to nudge a team or even a larger org into using data, this package is an impactful, proven way to start!

Get the Playbook

Meet Your Speakers

Melissa Perri
CEO
Product Institute & Produx Labs

Melissa Perri is a strategic advisor, author, and board member that works with leaders at Fortune 500 companies and SaaS scale ups to enable growth through building impactful product strategies and organizations. She has consulted with dozens of companies to transform their product organizations, including Insight Partners, Capital One, Vanguard, Walmart/Sam’s Club.
Mona Popli
VP, Product Marketing
Heap by Contentsquare

Monique is a seasoned Product Marketing leader with 20 years of experience driving successful go-to-market strategies in the fintech and analytics sectors. Proven track record in developing and executing compelling product narratives, building strong brands, and increasing market share. Expertise in data-driven decision making, customer segmentation, and cross-functional collaboration to achieve business objectives. Passionate about delivering exceptional customer experiences and building innovative, market-leading products.

About Heap, by Contentsquare

Heap by Contentsquare is a leader in Product Analytics.

Heap’s low-code, easy-to-use digital analytics software illuminates key digital behaviors and pinpoints valuable quantitative and qualitative insights so teams can quickly act with confidence and create the best possible digital experience.

Over 10,000 businesses trust Heap to increase revenue, improve conversion, accelerate decision-making and drive business impact at scale. Heap is backed by leading tech investors, including Menlo Ventures, NewView Capital, Goldman Sachs Asset Management and DTCP, among others.