As users turn to mobile for everything from entertainment to shopping to banking, understanding mobile behavior has become critical to business success. So why can’t most analytics keep up?

Most teams have a good understanding of their users’ web behavior. But when the focus shifts to mobile, that understanding often takes a nosedive.

The reasons for this are understandable. Mobile behavior is vastly different from web behavior, and mobile users have a completely different set of expectations. These differences can make it hard to track equivalent metrics across platforms.

In this session, we explore strategies for unlocking your mobile data and look at some new developments that are making it easier for mobile teams to keep up with their web colleagues. Discover best practices for managing cross-platform data and learn how Heap empowers mobile teams to improve user experience.

Watch on-demand to learn:

• Strategies and tools for understanding mobile user behavior

• Best practices for managing cross-platform data at scale

• New developments that are making it easier for mobile teams to keep up with their web colleagues