Leveraging Product Analytics to Boost Growth and Revenue

Tired of guessing how to drive more product revenue through analytics? Having trouble explaining how product analytics will lead to more effective selling and more loyal customers? 

Boosting product growth and increasing revenue demands more than intuition; it requires strategic insights backed by data. Rich Mironov, renowned “smokejumper”, product executive and author, has amassed over three decades of tried-and-true approaches that translate data into customers and dollars.

Learn how to use product analytics​​ to surface revenue-driving opportunities, strategies for presenting persuasive business proposals to top-level executives, and more.

Watch our webinar to understand how to:

  • Use product analytics to prioritize initiatives that will drive revenue

  • Take the guesswork out of defining the right customer segments and ICPs 

  • Adopt strategies for measuring success metrics effectively

  • Speak the language of money and craft compelling business cases for the C-suite

Product Analytics Buyer's Guide

What is Product Analytics? Who needs it? What is it good for? And most importantly: how does it help your business?


If you’re wondering about any of these, this is the guide for you.


NEW: Now that Heap is a part of Contentsquare, there’s incredible value from having Product Analytics and Digital Experience Analytics (DXA) on the same platform. See Section 2 of the book to learn more!

Photo | Rich Mironov - Mironov Consulting
Meet Your Speaker

Rich Mironov

CEO, Mironov Consulting

Rich Mironov is not your ordinary product expert.

With four decades of experience parachuting into software companies as an interim VP of Products/CPO and serving as the product guy at six startups, including roles as CEO and CPO/VP of Product Management, Rich brings a unique blend of experience and strategic vision to the table.

He coaches product executives, product management teams, and revenue software organizations, helping them align ‘what-we-can-build’ with ‘what-markets-will-pay-for’. Mironov is also the author of The Art of Product Management: Lessons from a Silicon Valley Innovator.

Helping over 8,000 companies deliver unparalleled digital experiences

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