Like many organizations, this past year alone brought a lot of unpredictable change. As executive leaders shift toward “doing more with less,” product managers and marketing teams are often at the front lines. As resources and budgets slim down, many teams are looking for easy, self-serve ways to deploy product-led growth (PLG) experiments.

With Heap + Appcues, product and marketing teams can leverage digital insights to personalize the way your customers adopt, activate, and use your product. Without burning through your engineering resources, your teams can take complete ownership of your PLG strategy. 

Watch this conversation with product leaders from Heap and Appcues to learn:

• Three examples of lean experiments the Heap product team ran with Appcues

• Value of designing product led experiences to drive conversion and turn your organization into a PLG champion 

• How Heap + Appcues work together to bring analytics + experiences for rapid experimentation, increasing product adoption with minimal effort, resources, and better data