The proliferation of data tools has been explosive. When looking to activate customer data, many organizations turn towards a Customer Data Platform (CDP). However, those who have adopted the modern data stack find that purchasing a separate, packaged CDP is often unnecessary.

Enter the Composable CDP - an emerging way to leverage best-in-breed tools in your existing tech stack to power your data from the warehouse.

Heap, Hightouch, and Brooklyn Data Co, a Velir company, enable teams to evolve beyond traditional ways of managing large, unwieldy data – by doing it together. Hear real-life examples from Austin Capital Bank (CreditStrong) and how their data, marketing, and product teams are successfully leveraging integrated data to power more insights, and less complexity.

In this webinar, you’ll learn:

• The value of a unified data infrastructure with a composable CDP across marketing, product, and data teams

• How to use Snowflake and Hightouch to enrich Salesforce data without custom fields and resources

• How Austin Capital Bank (CreditStrong) tracked the end-to-end user journey from marketing page to loan application, sending that data downstream to Snowflake, and activating it with Hightouch to perform advanced analysis