Behavioral Data at Enterprise Scale: A Conversation with S&P Global Market Intelligence

Customer journeys are complex. As your business scales it becomes harder to quickly respond to your customers’ needs. And more customers engaging across devices, products, and channels can lead to fragmented data, making it difficult to connect the dots and uncover key areas of opportunity.

One solution for countering complexity and unlocking agility at scale? Comprehensive, actionable data.

With the right use of behavioral data, large organizations can reduce complexity and increase visibility into the full customer journey. Comprehensive data insights help you quickly understand and resolve points of friction, optimize conversions, and deliver digital experiences that attract and retain users.

In this webinar, hear how the product team at S&P Global Market Intelligence leverages data insights at scale, enabling their enterprise team to move at start-up speed.