Curious about your users’ behavior?

Heap for Ecommerce

Prepare. Monitor. Optimize.

It's the busiest time of your year – are you ready to act on real user insights by enabling your teams to monitor and optimize the digital experience you didn’t plan for your buyers to take?

eCommerce companies like Chubbies, Huel, and Amway are using Heap’s digital insights platform to illuminate hidden opportunities that would otherwise be unknown and delight their customers this holiday season. Getting complete insights is faster and easier than you think.

12 Essential Metrics to Benchmark and Boost Conversion

eComm Holiday Checklist

Tis’ the season for buying and across your site, your products are optimized to sell through the night. Your ads are staged with much holiday flair, and your customer service is live—on air. But before your customers enjoy your store, make sure your business is ready to track all your shoppers’ actions, all data, galore!

Get Started with the Heap for eComm Activation Kit


"There are always unknowns that you don’t realize you’ll wish you had been capturing, and with Heap our analysts can now easily define and measure them retroactively while our engineers get back to building better digital products."

Brandon Walsh
Amway's Customer & Product Analytics Manager

Grow Faster with Heap + Shopify

Heap and Shopify are the power couple of the season!

Sell with Shopify. Convert with Heap.

Heap enables you to precisely segment your audience and tailor your campaigns based on a granular understanding of your shoppers’ behaviors, and adding Shopify helps you maximize your return on marketing spend by more effectively targeting the shoppers with the highest AOV and LTV. Check it out!

Ready to see the power of Heap + Shopify in action?

  1. Sign up for a free trial
  2. Select Shopify as your Install Method
  3. Click to authorize Heap in your Shopify account

eCommerce Activation Kit

The One-Stop Shop for eComm Metrics

  1. Download Free Trial
  2. Choose Your Metric
  3. Start understanding user behavior


Acquiring new users is costly. For marketers, CPL is top of mind. Learn how to measure baseline acquisition performance.

Aquire Users


Understand where your shoppers are dropping due to unknown friction points and optimize for better experiences and conversion.

Optimize Experience


How much are your customers engaging with your product, or are they? Learn which metrics matter most for eCommerce.

Engagement Metrics


Learn what your buyers love, prioritize meaningful trends, and keep them coming back for more. Identify metrics to convert.

Understand Demand


"With insight coming from Heap we adapted our product merchandising strategy — and in some markets, we have achieved over 30% increase in new customer conversions! Gaining a fraction of that detail of information would have taken hours, if not days of work in Google Analytics."

Mario Tarantino
Senior eCommerce Manager

Ready, Set, Sell.

Check out these resources to help you prepare for the next big buying season.

The eCommerce Guide to Conversion Rate Optimization

Learn the 7 steps to optimization by pinpointing exactly what drives dropping and conversion.

Get the eComm CRO Guide

Iterating with Agility Webinar for eCommerce

Hear from AB Tasty Leaders about how they used Heap to increase revenue and brand loyalty.

Watch the Webinar

Increase Conversion with Heap and Shopify

The Heap and Shopify Integration provides immediate insight into online shopper behavior.

Get the Heap for Shopify Guide

Helping over 8,000 companies deliver unparalleled digital experiences

northwestern mutual
teachers pay teachers
lending club

Be prepared for your buyers this season

Request a Demo