How To Do A/B Testing Right
A guide for eComm, Product, or anyone creating digital customer experiences
A/B testing is a wonderful tool—and there are new and improved techniques you can use for optimizing your site and driving conversion.
Lots of companies fail to extract full value from their A/B tests. Some teams test the wrong things; others end up with misleading results; still, others fail to connect A/B tests to wider business success.
In this guide, we’ll show you how to avoid these traps and make A/B testing beneficial to the whole business.
Download this whitepaper to learn:
How to formalize an A/B hypothesis
How to track long-term effects of your A/B tests
How to run tests to completion
Get the Guide
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We’ve ramped up A/B testing and personalization with Heap to help drive spend to best-performing products. It’s hard to tell what things would’ve been like without Heap because we weren’t tracking so much before!
Senior eCommerce Manager