How to Increase Revenue by Measuring Customer Behavior
Advances in analytics have changed the game. Here’s how to keep up.

Advances in analytics have changed the game. Here’s how to keep up.
Since using Heap to identify low-usage features, we’ve been able to reallocate development and support resources in favor of new revenue-generating opportunities. In a year, we’ve saved two sprints worth of maintenance work thanks to insights from Heap.
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