Analytics for better products

Product Analytics

With Heap, you use behavioral data to build extraordinary products.

Understand how people interact with your product, increase acquisition and retention, reduce your engineering burden, and create a powerful product experience.

Why do you need Product Analytics? Get Demo

Understand Your Users

Understand your users

Heap is the only product analytics platform that gives you a complete dataset of user behavior, with zero need for engineering resources. 

  • Retroactively (and automatically) unite visits from different channels and devices into a single user profile
  • Analyze all customer behavior, identifying trends to personalize experiences and direct marketing spend
  • Give everyone at your organization the ability to use analytics, with powerful self-serve analysis
What is Product Analytics?

Track Core Metrics

Core metrics

Map out your product and establish meaningful KPIs at all levels.

You can then use these core metrics to measure the impacts of decisions, isolate problem areas, prioritize efforts, and tie granular activities (like form or workflow completions) to high-level business metrics.

Learn about Product Metrics

Segment users for optimization and discovery

Segment Users

Create user segments that combine past behavior, user attributes, and acquisition channels.

Then analyze these segments to see how they respond to different parts of your product.

  • Figure out who your power users are and how to best serve them
  • Identify different paths to conversion, then personalize your product and your marketing to optimize for each user group
  • Experiment with different groupings to discover new trends and new sources of revenue


We were able to increase adoption of templates by 20% by making the feature more discoverable and making tweaks. Heap data was at the core of this.

Gireesh Subramanian
Director of Product Management , Freshworks

See how Freshwork used data to build a great product

How Heap works

How heap works

Heap is easy to install – a single snippet. All customer data is automatically collected. Combine data with our scientific method for product and you can produce insights immediately.

  • Add snippet: Heap starts collecting behavioral data immediately. No need to specify what to track in advance. Past behavioral data is always available to you.
  • Organize data: Use virtual events to organize data in an optimal way
  • Turn data into insights: Hypothesize, experiment, and explore your data. Iterate endlessly and evaluate the effects. Always be improving.
  • Produce a superlative product: It’s that easy!

Create a delightful digital experience

create delight

Whatever your product – SaaS tool, mobile app, or website – Heap can make it stand out.

Increase Conversion and Retention

Quickly bring users to the moments of value. Iterate to ensure your product stays valuable.

Remove Data Bottlenecks

Heap removes engineering overhead. Your team can spend its time making decisions and improving your product, not worrying about collecting the right data.

Make Decisions With Rigor

Be focused and scientific. Tie decisions to hypotheses, evaluate everything with core metrics, and explore your data to optimize your product team.

Getting started is easy!

Interested in a demo of Heap’s Product Analytics platform?
Or ready to sign up for our 14-day free trial?

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