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Heap Journey Maps

Reality Check: customer behavior is unpredictable. And you're not seeing all of it.

Heap Illuminate shines a light on what your customers are really doing.

Helping over 8,000 companies deliver unparalleled digital experiences

northwestern mutual
teachers pay teachers
esurance
freshworks
lending club
amway
freshworks
redfin

Heap Illuminate shows you the way

Our platform's powerful data science layer scours your dataset to automatically uncover the unexpected customer behavior that most impacts the business.

 

Let’s get real: introducing Journey Maps

Part of a complete suite of features powered by Heap Illuminate, Journey Maps is the first tool ever that can track how users navigate multiple paths that lead to the same goal, or measure the impact of optional steps in a funnel. Journey Maps helps you understand the real journeys customers take on your site, surfacing the choices users encounter — and take — as they move through the experience you’ve created.

Want to know if users who do step X are more likely to convert? Which steps users skip (and which users skip them)? What alternative paths users take?

Journey Maps is the only tool that surfaces the unexpected journeys users take through your digital experience so you can quickly and accurately understand how every single user behavior affects conversion.

Uncover hidden opportunities

Zero in on the greatest areas of friction and opportunity that most impact your customers’ digital experience.

Optimize faster

Take quick, meaningful action, knowing you’ve analyzed the real customer journey.

Visualize multiple customer journeys

Compare the impact on conversion of steps taken (or not taken) by customers in your funnel and get a clear picture of how each user path is performing.

Getting started is easy

Start today and elevate your analytics from reactive reporting to proactive insights. What are you waiting for?

workhuman

We love Heap because Autocapture combined with Heap Illuminate gives us every insight we need for agile experimentation.

Jack Canning
Senior Director of Digital Analytics & Optimization at WorkHuman

Digital Experience Insights Report, Installation 2

What Funnels Don’t Let You See

63% of funnels contain an alternative path to conversion - that isn't tracked.

See what else you might be missing. A lot, turns out.

The total economic image of Heap book
Hooked on insights

Hooked on Insights: a conversation with Nir Eyal

Recently, our EVP of Engineering, David Fullerton, sat down with bestselling author Nir Eyal to discuss how to build products that people can't put down.

Discover the Hook model and how you can apply the framework to improve your customers’ digital experience.

Click below to watch the on-demand recording.

Let’s get real on LinkedIn Live

Join Heap with our customers in a new LinkedIn Live series, as we share the future of digital insights and how the launch of Illuminate shines a light on what your customers are really doing.

Episode 1 available starting October 19th and features:

  • Dan Robinson, Heap’s Chief Technology Officer
  • Vivek Asija, Heap’s Head of Product Marketing
  • Dan Mark, Senior Product Manager at PocketSuite

Send us questions through LinkedIn or Twitter: @heap

Getting started is easy

Start today and elevate your analytics from reactive reporting to proactive insights.
What are you waiting for?