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Heap Illuminate

With Heap Illuminate, teams gain the benefit of a complete and trusted behavioral dataset with integrated and automated data science. As you perform queries, Heap analyzes digital user behavior in the background, evaluating conversion paths of every visitor to identify the most important points of friction. Heap proactively surfaces hidden opportunities for fast, clear improvement.

Proactive Insights next steps
 

Do Less, Know More

Pinpoint hidden friction points and opportunities

Avoid poor investment decisions

Eliminate confirmation bias

Quickly understand the optimal next action

Next step - step suggestions

Step Suggestions

Heap surfaces recommended steps to add to your funnel, automatically suggesting events that exhibit significant dropoff but which aren’t currently tracked in your funnel.

Group Suggestions

Heap sifts through your user data and automatically identifies and suggests user groups with differing conversion rates, such as device type or marketing source.

Group Suggestions
Effort analysis

Effort Analysis

Effort Analysis provides the first-ever quantitative measurement of friction users face in any given flow by combining volume of interactions at each step, time spent on each step, and average number of site visits it takes to complete the flow.

Pageview Suggestions

Heap analyzes aggregate user behavior on your site and surfaces the most commonly viewed pageview types, ensuring that you examine your data with the right level of granularity.

Pageview suggestions

Helping over 7,600 companies build delightful digital experiences

Splunk
Etrade
freshworks
esurance
Snapfish
Redfin

"We used Effort Analysis to evaluate the users’ time engaged during analysis of an Express Checkout feature implementation, to estimate reduction in time required for order placement. Heap showed us where users are confused between steps. Thanks to this analysis, I hid some unnecessary customizations from the flow, which increased our overall conversion by 15% in 2 weeks."

Jennifer Thornberg
Product Owner at Updater

updater

Digital Experience Insights Report

50% of all funnel steps include more than 5 actions, which cuts their conversion rates in half

We analyzed thousands of funnels to find out what teams can see about their user flows, and what insights remain invisible to them.

Find out what crucial insights might be currently hidden from you.