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With Heap’s powerful set of query tools, digital builders can confidently answer questions about customer behavior as soon as they arise. 

Answer every question. Every time.

“With Heap we can have true cross-platform journeys for the customer experiences on our site."

Michael Grounds
Vice President, Digital Analytics


Heap’s Graph tool constructs powerful visualizations that chart your digital experience data over time.

By analyzing every event and user action from Heap’s automatically captured dataset, Graphs measure key trends over time, unlocking the insights with the greatest potential for business impact.

With Graphs, you can easily:

  • Identify which marketing channels are driving conversions
  • Track most-viewed product categories
  • Compare cohorts from different segments


Dissect complex digital journeys with Heap’s Funnel analysis. By tracking a series of actions to see how many users complete each one, Funnels help you quickly identify and analyze major dropoff points.

Because Heap captures all of the interactions with your digital experience, our Funnels are able to expose unseen friction and uncover hidden areas of dropoff throughout the user journey.


Retention is the metric that best correlates with revenue and product-market fit. With Heap, you can measure, understand, and increase retention across the customer lifecycle.

  • Segment users by isolating the behaviors that correlate to retention, and to churn
  • Run retention experiments and measure their effects
  • Iterate and improve to make your product indispensable

“90% retention rate on customers that completed the quiz”


Monitoring your paid marketing channels is crucial to understanding how different groups of users engage with your content and which channels you should be investing in.

With Heap’s Influence tool, you can quickly identify the marketing channels that best drive customer acquisition and activation.

Influence reports combine transaction data, behavioral data, and marketing channel data to surface the key conversion drivers that lead to increased revenue and retention.


Shine a light on the hidden paths that customers are taking outside of your identified conversion flow with Path analysis.

Paths illuminate the various steps users take into and out of conversion or dropoff events, including not just defined events, but all of the raw events collected by Autocapture. With Paths you can easily:

  • Map new user journeys
  • Discover the most popular paths that lead to conversion
  • Eliminate churn by uncovering the steps users take before dropping off

Getting started is easy

Start today and elevate your analytics from reactive reporting to proactive insights. What are you waiting for?