Journey Maps is the first tool ever that can compare paths leading to the same goal, or measure the impact of optional steps in a funnel.
With Journey Maps, you can quickly and easily:
An example of the Journey Maps feature, showing Top Events on the left and Path Comparison on the right. Top Events identifies behaviors that are helping or hurting conversion, so you can prioritize changes. Use Path Comparison to visualize and share the impact of one specific behavior on conversion.
Heap’s Retention tool helps you measure, understand, and increase retention across the customer lifecycle.
With Heap’s Retention tool, you can quickly and easily:
“90% retention rate on customers that completed the quiz”
Influence reports combine transaction data, behavioral data, and marketing channel data to surface the key conversion drivers that lead to increased revenue.
With Heap’s Influence tool, you can quickly and easily:
Paths illuminate the various steps users take into and out of conversion or dropoff events, including not just defined events, but all of the raw events collected by Autocapture.
With Paths you can quickly and easily:
“With Heap we can have true cross-platform journeys for the customer experiences on our site.”