Capture all user interactions


Heap is the only tool that automatically captures all user interactions on your site, from the moment of installation forward. A single snippet grabs every click, swipe, tap, pageview, and fill — forever.

There’s no need to rely on manual tracking. No need to choose what to measure. No need to wrangle engineers to write code.

Read our Whitepaper on Autocapture Get Demo

Autocapture vs Manual Tracking: the fight of the century!

Implicit vs Explicit Tracking

How does Autocapture fare when pitted against Explicit Tracking (i.e. Manual Tracking? Over eight action-packed rounds, these two approaches duke it out over surfacing insights, taking action, coping with change, and more.

Download the fight guide here!

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Heap vs Manual Tracking

With other tools, answering your questions can take months. With Heap, a single snippet collects all behavioral data immediately.

Heap vs other tools


Other tools

Track everything, all the time

Decide in advance what to track

No need for engineers

Convince engineers to write tracking code

Answer questions immediately, using historical data


Wait for data to come in

Analyze everything

Analyze only what you’ve tracked

Answer every question you have

Unexpected question? Too bad

Explore your data and uncover new insights

Data for reporting, not for exploration

A retroactive data set

retroactive data set

With autocapture, all your user data is collected from the moment you add the Heap snippet to your site. You can dig through and analyze historical data in any way you want.

Heap is the only analytics tool that can do this. Which groups used different features? What actions did people take on your site? With autocapture, you can always have answers for these.

  • Collect and analyze all user data without relying on engineering
  • Keep all data available for analysis
  • Retroactive data set stays pristine while you organize with virtual events

track(‘event’) is over

For years, analytics vendors required track(‘event’) codes for each interaction. Autocapture eliminates this requirement. Free your product team from having to rely on engineers, and your engineers from having to do boring work.

Learn everything

Autocapture lets you learn everything about your customers. Who they are. What they do on your site. What actions correlate with conversion and retention.

Change how you work

Autocapture changes the way you work. Run endless experiments. Iterate quickly. Use data to inform decisions. The data is always there!

Never say “I don’t know”

Always know

The true advantage of autocapture is never having to say “I don’t know.” Whatever your question, autocapture ensures you can answer it using reliable data from your product.

Want to know everything about your users? How people behave in your product? How different groups use your features? What user segments matter? Autocapture gives you an answer, every time.

Getting started is easy!

Interested in a demo of Heap’s Product Analytics platform?

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