Heap provides the easiest and most comprehensive way to automatically capture the user interactions on your site, from the moment of installation forward. A single snippet grabs every click, swipe, tap, pageview, and fill — forever.
There’s no need to rely on manual tracking. No need to choose what to measure. No need to wrangle engineers to write code.
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How it works
Data can be a godsend for your business. But only if it’s easy to gather and analyze. That’s why Heap invented a better way — a much easier way — to capture your customer data.
With other tools, answering your questions can take months. With Heap, a single snippet collects all behavioral data immediately.
| Heap | Other tools |
|---|---|
| Track everything, all the time | Decide in advance what to track |
| No need for engineers | Convince engineers to write tracking code |
| Answer questions immediately, using historical data | Wait for data to come in |
| Analyze everything | Analyze only what you’ve tracked |
| Answer every question you have | Unexpected question? Too bad |
| Explore your data and uncover new insights | Data for reporting, not for exploration |
With Autocapture, your user data is automatically collected from the moment you add the Heap snippet to your site. You can dig through and analyze historical data in any way you want.
- Collect and analyze all user data without relying on engineering.
- Keep all data available for analysis.
- Maintain a pristine set of retroactive data while you organize your events with the Event Visualizer.
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For years, analytics vendors required track(‘event’) codes for each interaction. Autocapture eliminates this requirement. Free your product team from having to rely on engineers, and your engineers from having to do boring work.
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Autocapture lets you learn everything about your customers. Who they are. What they do on your site. What actions correlate with conversion and retention.
Autocapture changes the way you work. Run endless experiments. Iterate quickly. Use data to inform decisions. The data is always there!
The true advantage of Autocapture is never having to say “I don’t know.”
Want to know everything about your users? How people behave in your product? How different groups use your features? What user segments matter? Whatever your question, Autocapture ensures you can answer it using reliable data.
