Heap provides the easiest and most comprehensive way to automatically capture the user interactions on your site, from the moment of installation forward. A single snippet grabs every click, swipe, tap, pageview, and fill — forever.
There’s no need to rely on manual tracking. No need to choose what to measure. No need to wrangle engineers to write code.
Data can be a godsend for your business. But only if it’s easy to gather and analyze. That’s why Heap invented a better way — a much easier way — to capture your customer data.
How does Autocapture fare when pitted against Explicit Tracking (i.e. Manual Tracking)? Over eight action-packed rounds, these two approaches duke it out over surfacing insights, taking action, coping with change, and more.
With other tools, answering your questions can take months. With Heap, a single snippet collects all behavioral data immediately.
Track everything, all the time
Decide in advance what to track
No need for engineers
Convince engineers to write tracking code
Answer questions immediately, using historical data
Wait for data to come in
Analyze everything
Analyze only what you’ve tracked
Answer every question you have
Unexpected question? Too bad
Explore your data and uncover new insights
Data for reporting, not for exploration
With Autocapture, your user data is automatically collected from the moment you add the Heap snippet to your site. You can dig through and analyze historical data in any way you want.
Collect and analyze all user data without relying on engineering.
Keep all data available for analysis.
Maintain a pristine set of retroactive data while you organize your events with the Event Visualizer.
For years, analytics vendors required track(‘event’) codes for each interaction. Autocapture eliminates this requirement. Free your product team from having to rely on engineers, and your engineers from having to do boring work.
Autocapture lets you learn everything about your customers. Who they are. What they do on your site. What actions correlate with conversion and retention.
Autocapture changes the way you work. Run endless experiments. Iterate quickly. Use data to inform decisions. The data is always there!
The true advantage of Autocapture is never having to say “I don’t know.”
Want to know everything about your users? How people behave in your product? How different groups use your features? What user segments matter? Whatever your question, Autocapture ensures you can answer it using reliable data.
Interested in a demo of Heap’s Product Analytics platform?
We’d love to chat with you!
