Our APIs attach context to events and user information that Heap automatically captures, so you can always have data on hand to answer the questions you care about.
Want to know if a user was on a free trial when performing an event? Whether the event created an account? What their job title was? What company they work for? Heap’s APIs can bring that information in.
Customer interactions don’t just happen on your site. Call center conversations, in-store purchases, interactions with your sales team: with Heap’s APIs, you can make sure this data gets connected to the behaviors you’re tracking on your site or app.
Offline or in-store purchase events, customer lifetime value metrics, shopping preferences, location, gender, and more.
Offline interactions like conversations with sales reps, as well as user properties like job title, department, and location.
Call center interactions and offline events like “loan approved,” as well as user properties like account type or loan amount.
Robust information about user properties, so that you can understand who your users are and what they do.